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7 SEO Trends to Look Out for in 2025

Google has evolved immensely over the years, with new technologies and evolving algorithms shaping the way people create content. With new requirements to follow to improve SEO performance, we’re seeing a whole bunch of new trends that will change the way businesses conduct SEO.
Listed below are some SEO trends to look out for in 2025.
1. Voice Search Optimization
Voice search optimization optimizes your website so it appears on the voice search results. Instead of going to Google and typing your query, you can save time by verbally saying your query. Then, voice assistants like Siri or Alexa will provide relevant answers.
Voice search offers more conversational and hands-free searching experiences. Since these are mostly question-based, it’s crucial to adapt and optimize your content to match the user’s search query.
In 2025, we can see an even greater increase in voice-related searches, especially for local keywords, long-tail keywords, and “near me” searches. Google may even implement multilingual voice recognition to accommodate users around the world.
2. Core Web Vitals and User Experience
An important part of SEO is making sure the user has a seamless and hassle-free experience, which can be achieved by properly monitoring your core web vitals. Core web vitals are specific metrics used to monitor your site’s performance.
There are three main core web vitals to monitor, which are:
- Largest contentful paint: The amount of time it takes for the largest content element on your site to load.
- Interaction to next paint: Measures the time it takes for a specific element to respond to a user’s interactions.
- Cumulative layout shift: Measures visual stability
In 2025, Google will likely continue to place importance on core web vitals and may even introduce new ones. Sites that load quickly and are responsive to user actions are more likely to be prioritized when ranking.
3. Mobile-First Indexing
With more people owning a smartphone and users resorting to on-the-go Google searches, mobile-first indexing has become equally important, if not more, than desktop indexing.
Mobile-first indexing involves Google’s crawler prioritizing the mobile version of your website (as opposed to the desktop version). This means that if a website is not optimized for mobile viewing, its chances of ranking are much lower. Mobile-friendliness and user experience continue to be a priority.
- Digital Marketing Tip: Open source projects like AMP (Accelerated Mobile Pages) provide people with a framework to build content that loads quickly on phones and tablets.
4. Video and Visual Search
SEO has always been heavy on keywords and content, but new technologies such as Google Lens have allowed multimedia like images and videos to play a role in increasing visibility.
Google uses AI-powered visual search to recognize images and present them to the user according to relevance. Similarly, with video content continuously on the rise, video SEO has given users a richer and more diverse experience by giving them additional resources.
We can expect Google to monitor the same SEO guidelines to determine rankings, such as including the proper alt texts and incorporating the appropriate keywords in titles, meta descriptions, and tags.
5. Featured Snippets and Zero-Click Searches
Users can now search for something on Google and find the answer immediately without having to click on a link. This is thanks to featured snippets and zero-click searches.
Featured snippets and zero-click searches are short answers that appear immediately at the top of Google’s search results. They are determined by how well a website answers a user’s search query.
Users can save time by not having to visit a website. However, the easy accessibility of the site at the top position gives it a significant boost in traffic and enhances a user’s experience.
In 2025, we may also see an increase in competition among sites aiming for the featured snippet section through concise answers. Google may also introduce new criteria that determine which site gets its own featured snippet.
6. Notability and Transparency
Google has always prioritized content that follows E-E-A-T guidelines. E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. In 2025, we can expect greater importance on two new key terms — notability and transparency.
Notability focuses on content created by credible and qualified experts in the field. For example, legal content is more likely to rank higher if they’re written or reviewed by actual lawyers or legal professionals.
Similarly, transparency is essential for establishing trust with both the reader and the search engine. Content creators are encouraged to share their background knowledge and ability to answer questions. This can be through an About page where site visitors can learn more about them, author bios that link to LinkedIn pages, and more.
7. Privacy and Data Protection
As cybercrimes become more widespread, data privacy continues to remain a priority. In 2025, proper adherence to data protection and privacy laws like the General Data Protection Regulation (GDPR) will continue to be one of Google’s key factors when ranking sites.
Additionally, to adhere to data compliance and security, there continues to be an emphasis on obtaining SSL certificates, implementing robust security and encryption measures, and offering clear consent options for user data gathering.
Conclusion: 2025 SEO Trends To Look For
According to Digital Authority Partners, SEO will continue to evolve and introduce new trends and challenges, prompting companies to rethink their strategies to improve and maintain their rankings.
By staying updated on Google’s algorithmic updates and new emerging SEO practices, your company can remain competitive as you adapt to industry shifts.