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Year: 2019

Facebook Business Special Ad Category

Facebook Business has long been the gold standard of the digital marketing toolkit. This article addresses the recent update of the “special ad category” and how it affects you as a marketer or as a business. This update was put in place on August 26, 2019 and includes these 3 categories: The first question you will […]

Website Design in The Swamp

Website Design Free SEO Services with our Web Development We are living in the age of digital and mobile. Your website serves as your front entrance through which many customers will pass. Our mission is to give you a professional online presence that will generally enhance your organization’s image and branding, as well as attract […]

PPC / PAY PER CLICK FOR RECRUITING

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”  (John Wanamaker). Imagine this: If Pay Per Click advertisements existed back in the 1920’s, Mr. Wanamaker could easily have measured which half he was wasting. REACH CANDIDATES WITH PAY PER CLICK (PPC) How many people saw your last help […]

Can We Still Do Geofencing in Europe with GDPR?

Our First Account in Russia! Purplegator ranks on the first page for many “geolocation” type keywords such as “geotargeted mobile ads,” (and hopes to rank for “geofencing with GDPR”, too)  So, it was a great tribute to our SEO team a few years ago when I got a call from a business in St. Petersburg, […]

Digital Advertising Terms

Digital Advertising Terms & Definitions A/B Testing: A method used to compare different versions of digital ads or website landing pages in order to determine which one performs better. A typical A/B test for ads involves running the two ads simultaneously and then measuring which version gets a better response from the audience. When running […]

Recruit Truck Drivers with Mobile Device Detection

How to Recruit Truck Drivers Despite record pay increases of +11% last year, the trucking industry still suffers from a massive shortage of 51,000 drivers in the United States. So, if you want to keep your products moving, you have to attract passive candidates from competing companies. Advanced mobile location data can help you capture the interest of those […]