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A Video Presentation of mobile marketing 2018 Bob Bentz, president of Purplegator and author of Relevance Raises Response: How to Engage and Acquire with Mobile Marketing, gives an overview of mobile marketing 2018 in this video presentation. Bentz takes some of the best mobile marketing programs of the past five years and combines them with updated […]
ki Resorts have a tight window of opportunity in which to attract, engage and acquire their audience. Whether you cater to young people, families, or pros, your ski resort marketing needs to grab attention quickly so that the people who see it convert to guests at your resort. With so many marketing and media options […]
In the 1980s, television advertising was a juggernaut. There were only three major networks, a handful of independents that didn’t have many viewers, some cable networks like MTV that took ads from taxidermists, and then there was this start-up called Fox that had the absolute worst programming you could ever imagine. But, even if you […]
First there was television and then the desktop computer. Today, cunning marketers are embracing the “third screen” of mobile and turning it into a marketing juggernaut, to the point where it will soon become the “first screen.” Along with the increased performance with the enhanced devices and connections comes an opportunity for businesses to engage […]
Did you know that both YouTube and the iPhone are only 10 years old? It’s hard to deny the impact that both have had on how we communicate, how we gather information, and how we may need to update the ways we market our businesses. Have you considered adding video to your marketing mix? […]
Trade shows and industry events are some of the best opportunities for businesses to connect with potential customers, build relationships, and showcase their products or services. However, these environments are also incredibly competitive, with hundreds of exhibitors often vying for the attention of the same audience. The question becomes: how can your brand stand out […]
What is a SMS keyword? An SMS keyword is the word that a consumer sends to a phone number, usually a short code, to immediately receive information back. Often, used in text message marketing, the end result of the keyword is to encourage an opt-in to a database to be marketed to in the future. […]
HTTPS: You Really Have No Choice In August, Google notified website owners via Google Search Console (formerly known as “Webmaster Tools”) of its plans to show security warnings on websites that are still using the (now old) http protocol. Search Console users were told that the Chrome browser (currently with market share of 45% in the USA) […]
Snapchat is one of the fastest growing social media platform available right now. As of May of 2017, there are 166 million daily active users. Also, Snapchatters view an average of 1+ billion Snaps with filters. If your audience tends to skew young, Snapchat is where you want to broadcast your message. Before we talk about how to […]
Pizza Marketplace recently posted an infographic from websitebuilder.com about Online Reviews and online reputation management. The undeniable truth is this: Online reviews really can make or break your business. Are you managing your online reputation on a daily and weekly basis? Here’s why you should. Top industries impacted by online reviews To be completely honest, all industries are impacted by […]
