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Year: 2021

Social Media Content Calendar Template: Our Gift to You!

Social media content calendar: it’s the brain of your small business social media marketing operation. A lot of people have been hesitant to add social media to their overall marketing plan for many different reasons.  For one, if you’re newer to the social media game, it’s a major undertaking to learn all of the platforms. Even social […]

Reddit Advertising: 7 Things You Should Know Before Digging In

Reddit Advertising: It’s Easy to Get Started! So you’re here to learn about Reddit Advertising. You’ve come to the right spot! I promise we’ll cover much of what you need to know to learn to basics of getting started with Reddit Advertising. My Current Ads Aren’t Performing 😩 Let’s face it, sometimes advertising on the […]

Your SEO Agency |What You Should Expect

SEO: It’s a confusing thing to buy if you’ve never done it yourself. Here’s a checklist of what you should expect when choosing an SEO agency.  Do I Need an SEO Agency? Normally, it goes without saying, but if you aren’t listed on page one of the Google search results, you likely aren’t going to […]

35 Tips to Maximize the Performance of your Digital Advertising Campaign

Purplegator’s Bob Bentz, author of Relevance Raises Response: How to Engage and Acquire with Mobile Marketing, provides methods for improving the effectiveness of your mobile and digital advertising.  Are your mobile and digital display advertising campaigns not meeting your lofty expectations? Here’s some ways that you can continue to increase the effectiveness of your marketing efforts and improve […]

Startup Essentials: What You Need to Achieve Business Success

Most startups don’t fail because the idea is bad, they fail because growth is mistimed, messaging is unclear, and execution isn’t repeatable. The good news: you don’t need a 60-page plan to win. You need a lean checklist that helps you validate demand, build credibility fast, and test channels with discipline. This guide walks through […]

Waze: Location Based Advertising

These unusual times have everyone itching to have an in-person dining experience. Due to the COVID-19 pandemic, many restaurants have shut down for an extensive period of time due to local rules and regulations.  Now that we can finally return to some sort of normalcy, everyone is having the same idea: “let’s go out to […]

Working From Home With Pets

Whether working from home over the course of this past year has been ideal for you or not, one thing we can all agree on is loving every second spent with our furry, four-legged best friends… And if we were to put ourselves in the minds of our pets, this just may be the best […]

Multi Touch Attribution

In previous blogs, we have discussed the importance of setting KPIs and goals, analyzing results and tracking all of your marketing efforts. But, it’s not that easy as most customers need to see a message several times before making a purchase in today’s multichannel marketing world. So, what medium gets credit for the sale? Think […]

Types of Apps

When developing an app, the app marketer is inevitably going to need to be involved in the decision of: “what type of mobile app should we build?”  Let’s take a look at the different types of apps and the advantages and disadvantages of each.  Native Apps A native app is software that sits on the […]

Cannabis Dispensary Digital Marketing

What Programmatic Cannabis Advertising refers to digital marketing on behalf of legal businessesoperating in the cannabis industry. While the targeting options and available productscontinue to expand, any and all campaigns will include a mandatory 21+ age restriction, andtarget locations will be limited to states/countries where legislation has been passed to allowfor this type of advertising. […]