Purplegator

Name: Purplegator Marketing Agency
Brand: Purplegator
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Advanced Mobile Location Data Proves Valuable for Retailers

December 26, 2018

Knowing the past and present location of a customer or prospect has long been regarded as one of the most important advantages of mobile location data. And, savvy marketers are beginning to take notice. Enhanced Mobile Location Data Targeting Tools Who we are as consumers can often be based on where we are. Not just at […]

HOW TO BUY PROGRAMMATIC ADVERTISING

October 22, 2018

WHAT IS PROGRAMMATIC ADVERTISING? Traditionally, media have been sold by ad salespeople responsible for negotiating a price for inventory on various media. Unfortunately, at least for the job market, with programmatic advertising buying, there is considerably less need for human salespersons. Increasingly, mobile advertising is being purchased programmatically through ad exchanges using real-time bidding. An ad […]

Mobile Marketing: Relevance Raises Response

October 3, 2018

Mobile Marketing Success stories Bob Bentz, president of mobile-first digital agency PURPLEGATOR, and author of RELEVANCE RAISES RESPONSE: HOW TO ENGAGE AND ACQUIRE WITH MOBILE MARKETING, gives a 55 minute webinar presentation about mobile marketing success stories. The presentation was sponsored by Convirza. Bentz takes you through his book which is used as a textbook […]

Mobile Advertising and its Uncanny Ability to Target Your Best Prospects

July 3, 2018

AN INTRODUCTION TO MOBILE ADVERTISING TARGETING When it comes to effective targeting, programmatic mobile advertising enjoys the superpower of context. Mobile’s uncanny ability to send the best message to the right person in the optimal location at the time when that person is most likely to buy is unsurpassed. Mobile advertising via apps and mobile websites allows for precision […]

Mobile Video Advertising: Making Your Content Unskippable

May 4, 2018

Mobile Video: The Best Way to Gain Attention Online Today, more than ever, people demand immediate information and want to be entertained at the same time. So what better medium is there than mobile video advertising for marketers to resonate with their audience? With the advent of large data packages and prolific Wi-Fi, consumers are watching video […]

What Data Does Facebook Have on You?

April 19, 2018

And What You Should Do About It I’m not normal. For years, people have been telling me this. But, when it comes to data that businesses have on me, I figure the more the merrier. Take Facebook for example; the more Facebook knows about me, the more relevant the ads are going to be that […]

How to Get Started with Mobile Marketing

March 19, 2018

Purplegator’s Bob Bentz was a recent guest talking mobile marketing on the Marketing Communications Today podcast from the Integrated Marketing Communications program at West Virginia University. Mobile marketing has become one of the most powerful tools for businesses of all sizes. From optimizing your website for mobile users to engaging customers through text message marketing, […]

Now is the Time to Reach Busy Parents & Campers on their Mobile Devices

February 27, 2018

Summer Camps have a tight window of opportunity in which to attract, engage and acquire their primary audience – busy parents. At the same time, many camps also need to be marketing to the campers themselves with a very different message and focus. With so many marketing and media options available, be sure that the […]

Text Message Sweepstakes Drive Engagement

February 20, 2018

Text Message Sweepstakes The Best Way to Build a Large Database When it comes to mobile marketing, there’s no better way to promote your business than with SMS text message marketing. Text message marketing is the oldest part of mobile marketing. In fact, at one time, text message marketing WAS mobile marketing. There was nothing else. Text […]