How to Hire Nurses
- Marketing
- by: Bob Bentz
- 01/15/2016
Were you aware that according to Health Affairs, the leading journal of health policy thought and research, the nursing shortage will reach to up to 260,000 RNs by 2025? Depending on who you listen to, furthermore, the deficit may actually reach 1 million RNs. While the nursing is one of the fastest growing occupations in the U.S., demand for qualified nurses continues to outpace the supply. The competition is becoming more and more severe for both qualified health professionals and registered nurses. As recruiters struggle to hire nurses, identifying qualified leads is key.
Purplegator to the rescue
At Purplegator, we connect recruiters with experienced nurses. We do this using a wide range of social media and mobile marketing techniques.
One of the best ways to reach a target audience these days is through social media marketing. Social media apps like Facebook, Instagram, Twitter and even mobile apps like ESPN, People Magazine and The Weather Channel connect you with your audience. When browsing their mobile devices, your targeted message reaches your pinpoint audience, generating interest with qualified leads.
Once a targeted audience user clicks on your ad, they are directed to a landing page. A short form on this landing page gives them an opportunity to fill out their personal contact information. Filling out this landing page will subsequently grant them access to the application process. In real time, information from each lead arrives in the recruiter’s inbox. Recruiters then follow up directly to arrange for interviews. Purplegator thereby connects qualified nurses with professional recruiters in a new and highly effective way. We fill vacant positions.
Whoever you’re looking to hire – whether it’s nurses or not – Purplegator has the edge on mobile recruiting. Tell us about your staffing needs now.
