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No video? No teeth! Our client, a startup that specializes in short-term business lending, needed to put together a video ASAP for crowdfunding. Why? Well, video advertising matters, in fact way more than it did just one year ago. As both of our shooters were unavailable in the short timeframe we had to work with, it […]
Social Mobile Advertising as a Recruiting Tool If you are an HR Manager, a Talent Acquisition Manager or just the person tasked with finding and hiring the right people for your company, you’ve likely tried multiple combinations of the following: As you know, the real challenge is determining the best and most efficient way to connect […]
Consumers Hate Geo-Targeting. Marketers Love It! When I mention geo-targeting, people often ask: “How do you figure out where a user’s mobile has been to determine geo-targeting?” In most cases, we use third party data sources that provide this information to our agency. The cost of these third party data services are baked into the mobile […]
So you know who your customers are…but where are they? You’ve done your market research. You’ve sent out surveys. There is a clear need and (better yet!) a demand for your product and/or service and you know who’s buying it. You have clear demographics on who your customers are. You assume they watch TV and […]
WHY SHOULD YOU PRIORITIZE MOBILE VIDEO FOR YOUR NEXT CAMPAIGN? If a picture is worth a thousand words, how much is a mobile video worth? Savvy businesspersons such as Facebook CEO Mark Zuckerberg certainly recognize the power of mobile video. “We’re particularly pleased with our progress in video as we move towards a world where video is at […]
Reach trade show attendees on their mobile phones – Your message on the move. I’ve attended numerous trade shows. And, there have been some very creative pre-show and in-show trade show marketing efforts that I’ve received. One that I recall that was especially effective was a company that mailed me a single glove and to get […]
Did you know there’s a shortage of 89,000 truck drivers in the United States? Did you know that the gap will likely grow to almost 900,000 by the end of 2025? In addition to the shortage itself, many recruiters struggle to find and hire qualified truck drivers. Most qualified truck drivers are already gainfully employed and on the […]
Were you aware that according to Health Affairs, the leading journal of health policy thought and research, the nursing shortage will reach to up to 260,000 RNs by 2025? Depending on who you listen to, furthermore, the deficit may actually reach 1 million RNs. While the nursing is one of the fastest growing occupations in […]
