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ALDI

ALDI

by | Sep 20, 2020

Case Study - Retail

Digital Recruitment Marketing

ALDI

How We Recruited Top Talent for ALDI With Digital and Mobile Ad Buys

Shopping

ALDI is a leading global discount supermarket chain with over 10,000 stores in the USA, Australia, and 16 European countries. It also operates as Trader Joe’s in the United States. It is the third largest grocery store in the United States with over 2,000 locations.

It’s explosive growth has created a tremendous need for a continuous talent pool. If you have a retail background, IT experience, marketing skills, and want to work with a rapidly growing company with big plans, ALDI might be the best place for you.

Retail Recruiting

Staffing for over 2,000 ALDI stores in the United States isn’t easy. So, ALDI turned to Purplegator to update a traditional media recruitment strategy that was riveted in mostly print advertising and an occasional Craig’s List ad. Prior to opening new grocery stores, ALDI’s goal was to drive more qualified applicants to its job fair career events so that it could adaquetely staff the over 250 employees that are needed for a typical new grocery store location.

Positioning

For our first major engagement with ALDI, Purplegator created a whopping 53 new recruitment landing pages through our proprietary Mobile Acquire technology. Each landing page was optimized for search engines and for the local ALDI market. Important information for each market was included on the landing page and candidates were directed to the corporate website for more detailed information.

We then created mobile display and Facebook advertising that was geo-targeted to the required radius of each city market. Using A-B and multi-variate testing, Purplegator optimized digital advertisements for each market on a daily basis. Engagement statistics varied by market and we soon learned that what worked in one region of the country didn’t necessarily work in others. Hence, by analyzing the data, we were able to ensure that our customer was getting maximum value for its investment.

Supermarket-ing

The ability to target job seekers was a key factor in the success of Purplegator’s ALDI campaign. The mobile and digital advertising strategy produced an unprecedented 7.1% click through rate in major markets. But, most importantly, attendance at the job fair events rose 97% over the previous year.

ALDI’s slogan is “Shop Differentli” (Yes, that’s how they spell it.). Purplegator certainly showed ALDI how to Recruit Differentli.

Citi Trends

Citi Trends

by | Sep 20, 2020

Case Study - Retail

Fashionable Marketing

Fashion

Fashionable Marketing

Brand

Citi Trends (NASDAQ-CTRN) is a retail store that specializes in providing nationally recognized branded clothing, shoes, jewelry, watches, and home decor at outstanding values of up to 70% off of what you’d pay in department and specialty stores. Its 571 stores in 33 states cater to primarily an urban customer.

Text-Ure

The retailer has had a long and successful history with SMS text message marketing that has had a significant direct impact on its sales. More recently, however, the retailer had struggled to grow their opt-in customer database. Additionally, the company was hoping to increase foot traffic to its stores and build buzz around new campaigns.

Spin to Win

Citi Trends wanted to create a unique mobile marketing strategy that would drive more opt-ins to its highly successful text message marketing database. We created a Spin to Win game for Citi Trends — a unique slot machine game that could be played on the mobile phone. To get a spin, and a chance to win, the consumer was requested to first opt-in to the Citi Trends text message marketing database. Consumers were limited to just one spin per day. Clothing prizes were awarded as grand prizes and many entrants received a $5 off gift certificate as a consolation prize to drive in-store traffic.

Citi Trending

Advertisements were placed on Facebook and on the mobile in-app and website ad network that targeted 18 to 34-year-old females living within 3 miles of a Citi Trends location. The result was 1,346,792 entries and 179,096 additions to the Citi Trends mobile marketing opt-in phone number database. Moreover, the company increased its Facebook followers by 54,973 during the campaign. That’s a bonus audience that will see its social media posts for many years to come!

Take a Spin on Us

If you are looking for something trendy to add to your mobile marketing toolkit, you can Spin to Win with Purplegator. Contact the Gators for more well heeled ideas.