Case Study - Travel & Tourism

WAZE Advertising

LasVegas

How We Helped the Westin Las Vegas Hit the Jackpot

THE RESEARCH

The Westin Las Vegas is one of the top Las Vegas hotels near the Strip. It is situated just one block from all the action and two blocks from The Forum Shops and Miracle Mile Mall. With so much competition in the hospitality industry in Vegas, the Westin needed to find a creative approach in order to increase their overall total bookings.

THE BOOKING

With over 30 hotels offering 125,000+ hotel rooms positioned on the four mile length of the Strip, spontaneous weekend travelers from southern California just expect they will be able to find an open room upon arrival in Sin City. These travelers automatically drive straight to the Strip to look for a hotel. The Westin struggled to reach this specific Las Vegas go-er due to its location being just shy of the main road. 

The Arrival

Through our platform titled “Social, Mobile, Waze,” we created ad units that displayed on social media platforms as well as the Waze app, an app used for GPS. Always on the cutting edge of new technology, our company was one of the first ever to advertise on this app. In fact, the app was still in beta testing when we launched the promotion. These ads effortlessly reached passengers of the vehicle while scrolling through social media, playing on a handheld gaming system, or simply reading directions from Waze. 

In order to effectively capture the unplanned voyage from Los Angeles and its surrounding cities in California, our mobile marketing gurus used geotargeting along I-15 to reach the target consumer. The ads began to appear as the vehicle traveled closer into the city of interest and it was time for the tourists to start thinking about where they were going to leave their suitcases, put on their party clothes, and lay their heads at night. Using a specific geofilter, the ads only contacted the patrons who were traveling to the Las Vegas area; this meant that no ad was wasted.  

The ad placements made it easy for the traveler to tap on the banner and make a reservation through their mobile device within minutes. Additionally, a pin would drop on the consumer’s map through the Waze app so the user could travel directly to the Westin hotel.

The Check-In

The Westin was able to straightforwardly identify additional bookings on a daily basis as a result of the campaign. Not only did the ads provide an easy-to-use booking tool, it also added value to the Westin brand. The advertisements made Westin a top-of-mind brand when thinking about hotels in the Las Vegas area. So, those who already had a hotel reserved this time around would remember the ad the next time they planned a trip to Vegas and would be more likely to use the Westin as home base. 

The campaign was such a huge success that our company was referred to four other Westin properties to execute a similar marketing strategy, and that’s just the beginning!