One of our largest clients is an American retail store that carries trendy urban fashions in juniors, plus, men’s and kids. In addition, the retailer carries shoes, jewelry, watches and home décor. The company operates than 515 stores in 31 different states. Their retail marketing strategy needed a refresher.
Following laws passed by TCPA for double opt-in compliance, the retailer struggled to grow their SMS marketing opt-in customer database. Additionally, the company was hoping to increase foot traffic to their stores, build buzz around new campaigns and grow their Facebook engagement.
To accomplish these tasks, we deployed a mobile ad campaign that reached consumers within a five mile radius from each retail store. Upon tapping the advertisement, the consumer was taken to a landing page where they could enter a mobile phone number to opt-in for weekly text message deals from the retailer. These text messages included everything from sale notices to store events and consequently were relevant to the user.
The strategy was supplemented with Facebook advertisements which enticed customers to tap the ad for more information, ultimately encouraging them to opt-in for text messages. The ads used audience lookalike models wearing new summer and/or back-to-school clothing items to target audiences with similar purchase behaviors. As a result, this created buzz around the new apparel. Additionally, the Facebook posts targeted and encouraged customers to follow the brand on Facebook.
As a result of the campaign, the company reported a significant increase in store traffic and thousands of new opt-in customers. In conclusion, the company now has about 450,000 Facebook likes and increased interaction, attributed largely to our targeted social and mobile campaigns.
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