Haunted Attraction Marketing

Haunted Attraction Marketing

Delivering Terror

Dead Land Haunted Woods, a live-actor, multi-attraction park in Tennessee, was looking for a fresh idea to help target more customers for maximum Halloween season visits. Connecting with their ideal customers, people aged 13 – 35, can be a challenge, unless you connect with them wherever they might be during their day, via a medium that usually has their undivided attention: their mobile device.

Picking a Pumpkin

Lebanon is not exactly far from the fun of Nashville, but it’s not close either. In addition, as a seasonal business, Dead Land faces some unique challenges, as they have a concentrated selling period. Realizing that location-based marketing would likely be a great fit, our expert, tailor-made campaign was a perfect solution. Using proprietary third party data to track user location with competing haunted house locations and with local area schools and universities, we set up a geofencing campaign that targeted these customers on mobile and social apps and websites. A unique feature that Dead Land also took advantage of was a geofilter on Snapchat, popular with teens and young adults.

GETTING INTO COSTUME

As part of their campaign, Dead Land offered a smart incentive: a discount on bundled attraction tickets. Part of the Dead Land experience revolves around multiple attractions, concessions and a bonfire. In addition, the local area features other Halloween-related destinations, furthering the geotargeting objective.  

TRICK OR TREATING

Sure enough, with a great incentive (who doesn’t like a discount?), visitors flocked to Dead Land during the Halloween season. In fact, Dead Land reported a 25% increase in its seasonal visitors. This equated to roughly 2,500 additional visitors, or about $85,000 in increased revenue for the season. Isn’t it time to target your ideal customers? Let us put geotargeting to work to grow your business today.

 

 


Are you making one of the 5 deadly mistakes when it comes to marketing your haunt? 

Download our free resource to make sure you set your haunt up for success this season.

Categories

Skip to content