A quote from our President of Purplegator, Bob Bentz, has been featured in an article by Blue Fountain Media which focused on improving Instagram advertising campaigns. This article included ten different quotes by digital marketing guru’s, one of which being from no other than our President, who gave insight on leveraging Instagram space:

Instagram offers 2000 characters in the description, most of which are never used by most. For a business, however, it makes sense to take advantage of a lot of the copy that is available. By using more keywords and more hashtags in the description, it makes it far easier for the post to be found by new prospective customers.”-Bob Bentz.