Mobile Marketing: Relevance Raises Response

Mobile Marketing Success stories

Bob Bentz, president of mobile-first digital agency PURPLEGATOR, and author of RELEVANCE RAISES RESPONSE: HOW TO ENGAGE AND ACQUIRE WITH MOBILE MARKETING, gives a 55 minute webinar presentation about mobile marketing success stories. The presentation was sponsored by Convirza.

Bentz takes you through his book which is used as a textbook at several universities including the University of Denver and West Virginia University. Bentz is an adjunct at the University of Denver where he teaches the graduate level course in mobile marketing in the Communication department. At WVU, Bentz’s alma mater, the book is used as a textbook in the IMC (Integrated Marketing Communications) department.

The presentation goes along with the nine chapters of RELEVANCE RAISES RESPONSE, including:

  1. Introduction to Mobile
  2. Advantages of Mobile
  3. Mobile-Optimized Websites
  4. Text Message Marketing
  5. Social Media
  6. Mobile Advertising
  7. Mobile Apps
  8. Mobile Commerce
  9. The Future of Mobile

The mobile marketing presentation provides many statistics about mobile marketing and also gives tips that can use immediately to maximize their benefit of their mobile marketing program. In addition, the presentation provides informative and entertaining videos from some of the best mobile marketing campaigns of the past decade, including businesses such as:

  • Motorola
  • Ford
  • Dunkin’ Donuts
  • Adidas
  • Gatorade
  • Hellman’s
  • Citi Trends
  • Chiquita
  • Coors

There’s also a special appearance by the very lovable Minions.

The book RELEVANCE RAISES RESPONSE can be purchased from Amazon and other fine online book retailers.