Marketing Tips

Re-starting Smart  The hospitality sector was one of the industries that suffered the most during the COVID-19 pandemic. Hotels and restaurants sought to rebuild their workforces post-pandemic by volume hiring to stay...

As Google’s algorithm focuses more on user experience and search intent, rich results and featured snippets are becoming increasingly important. People seek quick answers to their questions, scanning the search results at a faster pace than ever before. Rich results and snippets exist to provide relevant, helpful, and accessible answers to today’s topics and concerns. Adapting your SEO strategy to account for the value of these featured results will eventually boost your online engagement, organic traffic, and reputation as a go-to authority in a saturated digital landscape.

Don’t have a fancy e-commerce website? Social media can help!  Social media is a great tool for small businesses to connect with their clientele. You might not have the budget for an all encompassing e-commerce website that can compete with the likes of Target,...

Mobile Advertising When it comes to mobile advertising, we wrote the book on it...literally.  There has never been an advertising medium quite like mobile that enables a brand to effectively target the right consumers, in the right place, at the right moment.  -- Bob...

How to Find Your Most Responsive Audience on Smartphones and Desktops There has never been an advertising medium quite like mobile advertising that enables a brand to effectively target the right consumers, in the right place, at the right moment. The tools available...

Purplegator’s Bob Bentz, author of Relevance Raises Response: How to Engage and Acquire with Mobile Marketing, provides methods for improving the effectiveness of your mobile and digital advertising.  Are your mobile and digital display advertising campaigns not...