Marketing Tips
Written By The GatorsBlog
Crisis Mitigated: Social Media Manager Rescues Your Brand Identity, Proves She’s Worth her Weight in Gold
Any good business leader knows the first step in a crisis management strategy is always anticipate. Sure, now that we are in the midst of a crisis like no one has ever seen before, it is not helpful to draw attention to a weakness (like, maybe you never created a plan...
Top 5 PPC Strategy Trends That Will Be Everywhere in 2020
Are you a small business that uses Pay-Per-Click (PPC) advertising to market your business? Here are the top 5 PPC strategy trends that will dominate in 2020. YouTube users watched 4,500,000 videos every minute of the day in the year 2019. While these figures will go...
Geo-Targeting with Purplegator
Relevance Raises Response! And, what could be more relevant than reaching customers and prospects who have visited a specific location such as your store or your competitor’s store? We’re Purplegator. And, we believe that the best way to find new customers, or to...
Analyzing mobile campaign metrics with the Purplegator Dashboard
How did my campaign perform? Introducing the Purplegator Dashboard for mobile display and banner campaigns. “How did my mobile campaign perform?” With the Purplegator Dashboard, you can easily download a variety of data and metrics, charts and graphs into PDFs that...
Facebook Business Special Ad Category
Facebook Business has long been the gold standard of the digital marketing toolkit. This article addresses the recent update of the “special ad category” and how it affects you as a marketer or as a business. This update was put in place on August 26, 2019 and...
Website Design in The Swamp
Website Design Free SEO Services with our Web Development We are living in the age of digital and mobile. Your website serves as your front entrance through which many customers will pass. Our mission is to give you a professional online presence that will generally...
Can We Still Do Geofencing in Europe with GDPR?
Our First Account in Russia! Purplegator ranks on the first page for many "geolocation" type keywords such as "geotargeted mobile ads." So, it was a great tribute to our SEO team a few years ago when I got a call from a business in St. Petersburg, Russia. The...
Digital Advertising Terms
Digital Advertising Terms & Definitions A/B Testing: A method used to compare different versions of digital ads or website landing pages in order to determine which one performs better. A typical A/B test for ads involves running the two ads simultaneously and...
Geolocation, Geofencing, Geotargeting, Geoconquesting Defined
Bob Bentz, author of Relevance Raises Response: How to Engage and Acquire with Mobile Marketing explains what geolocation, geofencing, geotargeting, and geonconquesting mean when it comes to mobile and digital advertising. Understanding Mobile Advertising Terminology...