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Top 5 PPC Strategy Trends That Will Be Everywhere in 2020

Top 5 PPC Strategy Trends That Will Be Everywhere in 2020

Are you a small business that uses Pay-Per-Click (PPC) advertising to market your business? Here are the top 5 PPC strategy trends that will dominate in 2020. YouTube users watched 4,500,000 videos every minute of the day in the year 2019. While these figures will go...

Geo-Targeting with Purplegator

Geo-Targeting with Purplegator

Relevance Raises Response!   And, what could be more relevant than reaching customers and prospects who have visited a specific location such as your store or your competitor’s store?  We’re Purplegator. And, we believe that the best way to find new customers, or to...

Facebook Business Special Ad Category

Facebook Business Special Ad Category

Facebook Business has long been the gold standard of the digital marketing toolkit. This article addresses the recent update of the “special ad category” and how it affects you as a marketer or as a business. This update was put in place on August 26, 2019 and...

Website Design in The Swamp

Website Design in The Swamp

Website Design Free SEO Services with our Web Development We are living in the age of digital and mobile. Your website serves as your front entrance through which many customers will pass. Our mission is to give you a professional online presence that will generally...

Can We Still Do Geofencing in Europe with GDPR?

Can We Still Do Geofencing in Europe with GDPR?

Our First Account in Russia! Purplegator ranks on the first page for many "geolocation" type keywords such as "geotargeted mobile ads."  So, it was a great tribute to our SEO team a few years ago when I got a call from a business in St. Petersburg, Russia.  The...

Digital Advertising Terms

Digital Advertising Terms

Digital Advertising Terms & Definitions A/B Testing: A method used to compare different versions of digital ads or website landing pages in order to determine which one performs better. A typical A/B test for ads involves running the two ads simultaneously and...