Marketing Tips

Interim KPIs Help You Check Results and Allow Time to Pivot By: Nina Rossi | March 3, 2020 A marathon runner maps out her goals and progress months before her race even begins.  A good student sets a graduation time for themself, and plans his or her schedule...

How to Inform the Public About Your COVID-19 Vaccine Communication Plan Using Digital and Social Media Platforms How will your local government build awareness of your COVID-19 vaccine communication plan? You already know that your Department of Public Health needs to...

In order to adapt to user behavior and preferences, algorithms -- like the ones we interact with every day on social media -- have to be updated regularly. Whether or not you realize it, your favorite search engine also has an algorithm. Google’s search algorithm...

The Gator swamp visualized the mobile SEO practices that will give you a leg up in the competitive online landscape in the infographic above. If you keep reading, you will discover a detailed analysis of the seven game-changing strategies that will point you to your...

WordPress is used by 37% of all American websites...and for good reason. Web Development in Philadelphia, Des Moines, Buffalo, Honolulu We Are WordPress Experts If you wish to be able to update your website without incurring costs every time you need something, you...

Which Works Best For You Depends on Your Product Line There was a time when almost any web developer with knowledge of SEO would automatically choose a subdirectory. Is that still the case today? The Definitions Subdomain -- With a subdomain, the defining...

The Advantages of Single Domains vs. Multiple Domains If your company has multiple products, brands, or divisions, you may need to decide whether to put all of those entities together on one large website or create multiple websites for each. There’s no one size fits...

According to this article from @TechCrunch, 46% of US employers say they face talent shortages, and these same employers are continually searching for new ways to acquire new employees. The Job Search market is already saturated with job boards: Indeed, Monster, and...

We know that content marketing, by design, is a technique of marketing built on the creation and distribution of relevant content to attract our desired audience - to influence customer action.  Switching gears a bit, if I ask you to think of the top industry with the...