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Marketing Tips

Written By The Gators

Blog

Multi Touch Attribution

Multi Touch Attribution

In previous blogs, we have discussed the importance of setting KPIs and goals, analyzing results and tracking all of your marketing efforts. But, it’s not that easy as most customers need to see a message several times before making a purchase in today’s multichannel...

Types of Ads

Types of Ads

When developing an app, the app marketer is inevitably going to need to be involved in the decision of: “what type of mobile app should we build?”  Let’s take a look at the different types of apps and the advantages and disadvantages of each.  Native Apps A...

Cannabis Dispensary Digital Marketing

Cannabis Dispensary Digital Marketing

What Programmatic Cannabis Advertising refers to digital marketing on behalf of legal businessesoperating in the cannabis industry. While the targeting options and available productscontinue to expand, any and all campaigns will include a mandatory 21+ age...

OTT Television

OTT Television

Once internet advertising changed the digital marketing game, television came under greater scrutiny. Television is unable to target viewers as precisely as desktop and mobile advertising, which is why it has become less popular as an advertising medium.  Online...

Mobile App Marketing

Mobile App Marketing

It’s the inevitable question that is going to come up in every marketing presentation regardless of the product or service: “how much is this gonna cost me?” Good question, but our answer is not so black and white. Let’s first discuss how a mobile advertiser can...

Digital & Data Driven Marketing

Digital & Data Driven Marketing

Mobile’s uncanny ability to target just the right person is dependent on the marketer’s ability to maximize its available data. A major advantage of mobile and digital advertising is that we know so much about the consumer. While that may seem frightening to some...

Social Media Networks

Social Media Networks

There are hundreds of social media networks easily accessible to us, but only so much time in the day. Most businesses can’t be everywhere at once, so it’s important to zero in on the social media networks that will bring your brand the greatest return on investment...

How to Set up Text Message Marketing

How to Set up Text Message Marketing

Businesses love SMS, because almost everybody uses text messaging, even those that are still using non-smartphones. The tools available online allow businesses to provide many types of messaging services.  So, what is SMS marketing software? SMS marketing...

Cannabis Marketing

Cannabis Marketing

The cannabis industry is rapidly progressing, so if you are in the marketing industry, it’s time to catch up.  Digital marketing for cannabis is where the money is at right now, but the price to pay is the rules and regulations that come along with marketing in...