Top 10 Things To Consider When Creating a New Website

Top 10 Things To Consider When Creating a New Website

Whether you are a web designer searching for new ways to revamp your company’s website or you are totally new to the whole web design idea, there are many strategies you should keep in mind when designing a new website. Web design is important because it influences how your audience will view your brand. It can be the one deciding factor in someone staying on your page or exiting immediately. To attract a large number of viewers to your site for a period of time that is not only long but also productive, you need to arrange your site wisely and attractively. Here are 10 tips to think about while designing your next site:


  1. Plan out the sites organization

An important element of your website should be that it is easy to navigate. You want your audience to be able to find different categories easily. The most important information should be on the website’s homepage. It is vital that you strategically decide where everything is placed on your site. This will help draw traffic to the places where you want to gain the most attention. Color scheme and word font should also be carefully considered. You want to use colors and fonts that are easy for your audience to see. You also want to be creative and stand out so that your site can help to achieve your goals. 


  1. Emphasize the benefits of using your service

A sufficient website should not only represent your business in a positive light, but it should also highlight the level of business that you want to do with your audience. You should include descriptions of your services and how they can specifically benefit your audience. What do you want to help your client accomplish? How do you plan to do that? The more information your website has about how your services can directly benefit your audience, the better. Including positive customer reviews or any awards that you have earned on your website can also help strengthen your credibility. 

  1. Carefully choose where your website is developed

It is important to keep in mind whether your website should be developed in the USA or overseas. You can certainly get things developed a lot cheaper if you use an overseas developer. But, you’ll have the added hassles of having to interact with a person whose first language is not English, there will be a time difference to deal with, and you’ll also have a cultural divide to accommodate. Using a USA-based developer will eliminate those issues, but you’ll pay more too. That’s where mixing it up by using a hybrid approach might be your best bet. Look for a company that provides domestic project management, but outsources some of the heavy coding overseas for savings for you.


  1. Understand your audience 

With every decision that you make regarding your website, you must keep your main audience in mind. If you know that your site is going to attract mostly children, then you want it to be kid friendly and extremely easy to navigate with less words. If you know that you are going to attract more adults, you want to have more specific information present. Consider what services your audience wants to know most about and have this stand out more on the website. Making sure that your website is appealing to your target audience will improve the likelihood that they stay on your site longer and even reach out to you as a business opportunity. 


  1. Utilize photos and videos

Besides just words, providing strong and captivating photo and video content can really make the difference on your website. Most people prefer watching videos more than reading information on a website. Being able to visualize and hear about what you offer might resonate with them more. In fact, studies show that people remember 80% of what they see and only 20% of what they read. Showing pictures of people with your product or using your service makes your business come alive and helps to make it seem more useful. Adding pictures and videos of your team can help make your company seem more personable and approachable. Using meaningful images can also help to create the atmosphere that you are going for and can create certain moods in your audience. Cinemagraphs can also be used on your site to capture and keep your audience’s attention even better. 


  1. Keep your site safe 

There are many steps you should take in order to make sure that your site stays safe from hackers or losing all of its content. First and foremost, make sure that your website has a backup. Nothing is worse than putting months and months of time into website content for it to be deleted forever. Next, ensure that only a few people are given administrative rights and access to the website. Only people who contribute to the site regularly should have access to prevent the website from getting into the wrong hands. There should also be a strong password for the website administrative access. Make sure to keep your website up to date with the newest software updates. 

  1. Consider keyword research

One of the key aspects of search engine optimization is using the most appropriate keywords. By taking the time to figure out which words you should include, you are helping draw the right people to your website. You should do some research to see how your target audience searches for products or services. From there, you can prioritize certain keywords for search engine results. Utilizing SEO plug-ins will give you tips that can help make your content more visible from searches. 


  1. Design your site as mobile first 

Since we are living in a mobile first world, your site should be able to function properly on a mobile phone, tablet, or smartwatch even before desktop. People are constantly checking web pages on the go so it is important that your site is designed to function this way. When using a mobile-first design strategy, website creators can increase the chances of their site ranking higher on Google. Conversion rates can also be increased for businesses by utilizing this strategy. In 2018, it was found that 52.2% of global web traffic was from mobile phone devices. This should tell web designers that only designing for desktop users will not cut it anymore. 


  1. Utilize WordPress 

60 million organizations are now choosing to use WordPress to power their business or personal web pages. The platform has gained popularity for a variety of reasons. WordPress is an easy to use platform that allows expansion and updates regularly. It is SEO friendly and offers ready to use plug-ins. WordPress provides tools, security, and analytics that help to grow your business. 


  1. Use strong copy

While pictures, videos, and color scheme can all make your website look great, these elements are just not enough. The actual copy within your website is what will make the difference in drawing people to your page and keeping them there. Your website should contain good copy that speaks to the specific audience you are trying to reach. You should mention key issues that the audience might need your service for. You can explain what services you offer and how they would be helpful to your audience. Your website’s copy should be straightforward. All copy should be grammatically correct with no errors and written in a professional manner. If your audience likes your copy then they will stay on your site longer. This will increase the likelihood they use your service. 


There are many key elements to remember when designing a website, especially for your business. You want to design the site with your audience in mind. You want to inform and persuade. Most of all, you want to make sure to explain how you can help your audience reach their goals or needs. 

Sammy Chmara is a marketing consultant at Purplegator — a mobile first marketing agency in Philadelphia with offices in Des Moines, Buffalo, Dallas, and Honolulu. Sammy is both a Blue Hen (U of Delaware) and a Purplegator.

Website Design in The Swamp

Website Design in The Swamp

Website Design

Free SEO Services with our Web Development

We are living in the age of digital and mobile. Your website serves as your front entrance through which many customers will pass. Our mission is to give you a professional online presence that will generally enhance your organization’s image and branding, as well as attract and acquire new customers.

Website Template Design & Development

All of our web design and development strategies are created to do the following:

  • Provide project management and graphic design in the United States, but outsource some of the hard coding overseas for cost savings for you.
  • Create a website and/or website templates that provides ease of operation to our customers so that a person without html skills can edit and update the site.
  • Provide training, and even a video, discussing how to operate the site so that current and future employees can do basic site updates.
  • Include keyword research, and consult with the client, prior to the design of the wire frame, so that all pertinent keywords are identified and targeted.
  • Include basic SEO services during the build of the new website design. It’s always easier to include the SEO bricks while you build the new website than afterwards.


In order to develop a website that fulfills your goals, the web design and development work will take place in several distinct phases. The following indicates our general website design project management plan. Most of our web development projects can be completed in eight weeks or less.


Here, the scope, requirements, and description of the final website will be determined and documented, including the site goals, number of pages, site hierarchy, and SEO strategy.

Concept Design

Sketches, page mockups, templates, and wireframes are created that reflect the general appearance the look and feel of the new website.  Once approved, website development will begin.

Creation and Coding 

Purplegator will customize the site on its way to the final product.  Basic SEO solutions will be added. This is a major differentiator for us, as most web developers don’t provide any SEO services. In fact, most web designers don’t know very much at all about SEO. At Purplegator, we provide basic SEO services as part of the deal! 

Back-End Customization & Training

Customer will have an easy to understand back-end solution that will enable a non-programmer to make basic changes immediately and without contacting the provider and incurring additional fees. We will train you and we even will create a video so that you have it when a new employee joins your organization.

Website Review & Testing

Customer will test the site, sign-off on its completion, and Purplegator will make the site live.  Final payment is now due from the customer. Any bug fixes discovered in the next 14 days will be corrected at no additional charge.

Staff Training

After programming of the website has been completed, we will set up a training session for all personnel on how to use the new WordPress content management system (CMS). While this is standard for most sites, we take it one step further by providing you with a personal video of how to update the site. We recognize that personnel changes and it is important that you don’t lose that knowledge when you have new employees taking care of the website.

See a sample “How To” video production here


Google doesn’t like static websites so we always encourage customers to create and maintain an updated blog. Each time you post to your blog, it will enhance your search engine rankings and will encourage the Google BOT to return more often to update your pages. Much of the training we provide to you prior to launch will be on how to write blog posts that leave nothing to doubt, including how to write headlines and sub-headlines, how to write effective copy, add title and meta tags, and how to optimize your images for fast loading and maximum SEO value.

Social Media Integration

Social media integration has become a standard offering and an important one for your website. It can be a lot more than just buttons on your social media sites. Consider adding a live feed of your social media posts to the website home page.

Documentation on Development

In addition to the video, Purplegator will provide a document that describes the development of each section of the website. This documentation will be in non-programmer English and will be easy for administrative and marketing contacts to understand.

ADA Compliant

It has become increasingly important for businesses and organizations to be ADA compliant. Take a look at our site and you’ll see a purple figure inside a circle in the upper right of the site. This is what we provide for ADA compliance should you decide to include it. To provide ADA compliance also for blind citizens, you will need the advanced compliance plug at an additional investment.

Mobile Friendly

As a mobile-first organization, we design websites for mobile first and then make them adhere to desktop. After all, that is the way that the world is moving. Responsive design will be used to ensure that your site works well on all size devices, including feature phones, smartphones, tablets, desktops, and even watches!

Hosting Services

In 2015, we experienced a horrendous hacking and D-DOS attack of our customer websites. It was not a fun experience and we knew there had to be a better way. We found that better way when we moved the websites to WP Engine. WP Engine is a specialist in hosting WordPress sites. It reviews all site themes and plug-ins to ensure that they are not infected and it warns us in advance of any
vulnerabilities. Since moving our sites to WP Engine, we have had not issues of any kind! We highly recommend that we host your sites at WP Engine to ensure their protection, site speed, and up-time is top notch.


We are certainly fans of video for websites. Visit the Purplegator website and check out the great video production work we do here in The Swamp.


Purplegator understands that you can have the best website in the world, but if nobody knows about it, or can’t find it, what good is it?

A website should do two things well:

  • Add credibility to the business.
  • Generate new business.

Our websites will do both, because at the end of the day, it’s all about the additional sales your site brings you.

Search engine optimization is like building a house. It’s much easier to build in the SEO tactics when construction is going on than afterwards when you have to knock bricks out and replace them. That’s why we add standard SEO services during the
build process. There are lots of great web designers out there, but few have any knowledge of SEO and if your developers don’t know SEO, your business ultimately suffers from it.

The standard SEO services we will incorporate into your site are:

  • Keyword research
  • Competitive analysis
  • Appropriate title & meta tag strategies
  • Image optimization
  • Intra-site links
  • External site link building
  • Social media integration
  • Google Plus listing (if needed)


Why work with Purplegator? Here are some of the reasons:

  • 30+ year history of providing interactive services to media, advertisers, agencies, and government entities.
  • FREE SEO services with every new web design!
  • American project management with significant savings by outsourcing some
    development services overseas.

Want to get started with a new website design? Contact the Gators in The Swamp.