Are you a small business that uses Pay-Per-Click (PPC) advertising to market your business? Here are the top 5 PPC strategy trends that will dominate in 2020.
YouTube users watched 4,500,000 videos every minute of the day in the year 2019.
While these figures will go up in the year 2020, they are an indicator of the central role that social media plays in modern day paid advertising. The pay- per -click internet advertisement model is a result of this emerging popularity of online marketing.
As a small business, Pay-per-Click (PPC) internet advertising can change how you market your business.
Are you looking to ride on the influence that social media sites have in modern markets? Then you need to be aware of these 5 PPC strategy trends that will help your business to thrive in the year 2020.
- Pay-Per-Click Automation
Automation will be a significant PPC trend this year. Search engines will utilize emerging technologies such as machine learning to automate most of the labor-intensive tasks.
Search engines need powerful tools to segment and respond to the millions of requests received every minute.
The idea of having powerful tools working to segment possible audiences for your campaigns is fascinating. Automation will change how PPC works for the better.
- Artificial Intelligence
The emergence of AI as a future trend in many sectors of the economy has challenged the status quo in online marketing.
When it comes to PPC, Artificial Intelligence will generate a more effective advertising campaign for the business.
Artificial Intelligence will also enhance keyword optimization for your marketing campaign.
- PPC Strategy Trends will Involve More of Video Ads
More than 78% of online users watched videos online every week in 2019.
Viewers tend to remember more than 95% of the message viewed from video ads.
These statistics show the critical advantage that video ads will introduce for your marketing campaigns going forward.
- Responsive Paid Ads
The launch of responsive paid ads was a critical first step towards building more dynamic ways of reaching your target audience.
Responsive paid ads are among the PPC strategy trends that will revolutionize how businesses utilize base content. You’ll also get to enjoy greater flexibility for testing new ideas for your marketing ads.
Responsive paid ads also help you save time due to the short periods used to try out new concepts. You’ll also get to enjoy greater extents of continuous flexibility with more targeted ads and accurate segmentation.
- Smart Bidding
Smart bidding will take away the guesswork when deali
ng with Google ads. With smart bidding, the rates of conversion will be higher due to automation. This will lead to enhanced online performance.
With smart bidding, small businesses will also benefit from getting the best return on investment in their spending. You’ll also get to generate new leads for your products with a readily determinable cost per acquisition.
The Future of Online Marketing Depends on Pay-Per-Click
The world of paid advertising has evolved significantly over time with the introduction of new tools.
This innovation will help make your online advertising more dynamic and ensure that you reach more audiences. One of the critical changes that will have lasting implications on paid advertising is pay-per-click.
As a small business, you need to keep track of the trends in pay-per-click. With these five PPC strategy trends, your business will maximize the rates of conversion by attracting more clicks.
Are you looking for a consulting agency with a lead in digital marketing? Contact us for all your marketing needs.