How ADA Compliance Can Lawsuit-Proof Your Website

How ADA Compliance Can Lawsuit-Proof Your Website

Did you know that thousands of companies a year are getting sued over their websites? The Americans with Disabilities Act (ADA) requires that all public spaces are accessible to people with disabilities. Websites aren’t an exception, a caveat many companies unfortunately often realize when it’s too late. We’ll outline the importance of your website’s ADA compliance throughout this article.

How Does the ADA Apply to Your Website?

For blind, visually impaired, epileptic, and hearing impaired people, your website may be a nightmare. If your website isn’t equipped with disability accommodation software, it may not be fully accessible to people with these disabilities. They have a right to sue as a result.

Making your website ADA compliant is ethical and cost effective. Credit: Shutterstock

Adding optional settings like screen readers, enhanced visuals, and flash-free visuals to your website can make it more accessible and safer for people with disabilities. Check out our website’s homepage for a great example.

The Bottom Line: ADA Compliance Lawsuits Are Costly

Plaintiffs file over 10,000 lawsuits against companies annually for their websites’ ADA noncompliance, according to the American Bar Association. Large and small companies are both at risk. In fact, 75% of digital ADA lawsuits target companies that have less than $25M in annual revenue.  Companies that settle early typically pay plaintiffs between $7,000 and $20,000 and spend $5,000 to $20,000 on website remediation. 

Since the ADA’s application to websites is so new, cases that go to court can take years to get resolved. Winn Dixie ended up spending $250,000 on website remediation over the course of an accessibility lawsuit.  Small companies aren’t safe either. Midvale Corp, a smaller restaurant group, had to pay a blind plaintiff after they couldn’t access their website with a screen reader in 2019. BMI Travelware, a retailer, also lost their ADA accommodation suit. These organizations paid each individual plaintiff $4,000 along with a mountain of legal fees. All it takes is a small website update to avoid these extra costs.

Making your website accessible is both the ethical and economic choice for your business. Purplegator can provide you with a free assessment of your website’s ADA compliance today.

Manage Your Online Reputation

Manage Your Online Reputation

Pizza Marketplace recently posted an infographic from websitebuilder.com about Online Reviews.

The undeniable truth is this: Online reviews really can make or break your business. Are you managing  your online reputation on a daily and weekly basis? Here’s why you should.

  • Consumer reviews are trusted nearly 12x more than information from a company
  • Reviews contribute 10% to Google SERPs (Search Engine Results Page)
  • For every boost in a star a business gets, there will be a 5-9% increase in revenue
  • 86% of people will hesitate to purchase from a company that has negative reviews.
  • 61% of consumers have read online reviews about a restaurant
  • 77.9% of consumers think other travelers’ online reviews are extremely or very important for deciding where to stay

Top industries impacted by online reviews

  • Doctors’ offices / Hospitals
  • Hotels / Travel
  • Restaurants
  • Hair Salons
  • Jobs

According to the study, when a business responds to a negative review on social media and online ratings sites, a third of customers either deleted their original negative review or replaced it with a positive one. Many went on to become loyal customers, making future purchases.

No matter your industry, there are multiple sites where people can and DO leave reviews. Purplegator has a product called Gator Local that helps you to manage your reviews on many platforms. Gator Local allows you to take action: thank people for positive reviews and to handle negative reviews quickly.