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Your Go-To Google Search Guide for 2023

Your Go-To Google Search Guide for 2023

by | Nov 7, 2022

Google is the most visited website in the world. Given the website’s dominance, it’s important to stay updated on the key trends and statistics for the platform every year. We’ve compiled a list of this year’s most important facts so you can stay at the top of your Google search game.

Google Search Traffic

Google search is an incredibly powerful way to boost your brand recognition. Credit: Shutterstock

People visited Google 84.7 billion times in August 2022 alone. That’s 10.6 times more than the world’s population. 

92.7% of all searches are done through Google. The next most popular search engine, Bing, accounts for 2.8 percent of total searches. 

63% of Google’s US organic traffic comes from mobile devices. Google also has a mobile-first SEO policy, which means that your site will be ranked based on your mobile results rather than desktop results. Now more than ever, it’s important to adopt a mobile-first marketing strategy. 

Search Engine Marketing Statistics

Search Engine Marketing
Google search statistics should inform your search engine marketing strategy. Credit: Shutterstock

Since Google is such a dominant player, it’s a great platform for search engine marketing (SEM). It’s important to understand how users interact with Google’s results so that you can build your SEM strategy effectively. 

Google users click on the very first search result 39.6% of the time. You can optimize your SEO and invest in Google Search ads so that your business appears first. 

Importantly, organic search results still pay dividends. 65% of people click on organic links rather than sponsored links on Google. Make sure to write clear and engaging title tags and meta descriptions so that users will want to click on your content. 

91% of websites have no organic traffic on Google, however. This is because the vast majority of users stop scrolling after the first page of Google results. Check if your site shows up on the first page of results for your target keywords. If not, it would be smart to invest in some SEO development. 

Google Ads can bring your site to the first results page quickly. 19% of searchers click on a Google Ad during their search. If you want to make your site stand out quickly, Google Ads are the way to go. 

Moreover, Google Ads have an $8 return on investment for every $1 spent. This return on investment (ROI) can vary widely depending on how your Google Ads campaign is implemented, though. As a result, it’s best to enlist an employee or an agency with expertise on Google Ads when you decide to invest in them. 

It’s clear that Google is the dominant presence in all things digital advertising. It has endless potential to grow your business, and it’s important to be informed and intentional as you craft your Google presence.

Libby Foster is a Marketing Specialist at Purplegator. She’s currently getting her master’s in advertising and public relations at the University of Alabama.

Mobile Marketing Statistics 2017

Mobile Marketing Statistics 2017

by | Jan 2, 2017

The Most Important Mobile Marketing Statistics for 2017

Every year, Bob Bentz prepares his analysis of the most important mobile marketing statistics for the new year. And as usual, his 2017 report is chock full of mobile marketing stats. These stats will help you sell your boss on one especially relevant need: a budget for mobile marketing in 2017.

In addition to preparing this mobile marketing statistics report for existing and prospective digital agency customers, Bob also prepares the report for use in the graduate level course in mobile marketing that he teaches at the University of Denver. This report is just one of the auxiliary learning tools that he provides students; in addition, so is his best selling book on mobile marketing, Relevance Raises Response: How to Engage and Acquire with Mobile Marketing.

Relevance Raises Response

Bob structures the statistics for the annual presentation in the same categories as the class and the chapters of the book itself.

  1. Introduction to Mobile
  2. Advantages of Mobile
  3. Mobile-Optimized Websites
  4. Text Message Marketing
  5. Social Media
  6. Mobile Advertising
  7. Apps
  8. Mobile Commerce
  9. The Future of Mobile

The study contains statistics from a variety of sources including: Mary Meeker’s Internet Trends Report; Marketing Charts; Statista; in addition to other sources.

 

Favorite Mobile Marketing Statistics 2017

As we enter 2017, savvy advertisers and brands no longer need a reminder of how important it is to have a written and documented mobile marketing strategy. Further, they are sold on the value of mobile. They already understand that mobile is the future. All it takes is a look at these statistics: the proliferation of mobile apps and the time spent with mobile media, combined with laser-focused advertising. Due to its personalization, mobile simply can’t be beat. As a result, mobile is a marketer’s dream.

Consequently, what you’ll learn from the stats in this report is the same thing that graduate level students are learning at the University of Denver. The report is designed to emphasize what mobile cannot be ignored. So, think about your business goals. Think about what is the most important mobile marketing statistic for your business and how you can achieve it.

If you’re interested in mobile’s evolution, you can also read more mobile marketing statistics in our previous presentations.

2016 Mobile Marketing Strategies

2016 Mobile Marketing Stats

Lastly, if you’re stumped and need help getting started, why not reach out to us today? We will develop a mobile marketing plan for 2017 that delivers a great ROI. Tell us your challenges and opportunities and we will develop a plan that creates success.