Multi Touch Attribution

In previous blogs, we have discussed the importance of setting KPIs and goals, analyzing results and tracking all of your marketing efforts. But, it’s not that easy as most customers need to see a message several times before making a purchase in today’s multichannel marketing world. So, what medium gets credit for the sale? Think […]

Digital & Data Driven Marketing

Mobile’s uncanny ability to target just the right person is dependent on the marketer’s ability to maximize its available data. A major advantage of mobile and digital advertising is that we know so much about the consumer. While that may seem frightening to some people, as a marketer, it’s why mobile advertising works so darn […]

Mobile SEO

Most digital marketing professionals have heard of Google’s E-A-T: Expertise, Authority, Trust. If you want to improve your search engine rankings, boosting your EAT is crucial. Bob Bentz, President of Purplegator has a great analysis of the E-A-T theory: Expertise Be an expert in what you love to do. The number one reason that consumers […]

How to Get Started with Mobile Marketing

Purplegator’s Bob Bentz was a recent guest talking mobile marketing on the Marketing Communications Today podcast from the Integrated Marketing Communications program at West Virginia University. Where Should a Business Owner Start with MOBILE Marketing? Sometimes you fall into good things more by luck than by skill.  Such was the case with my own experience with mobile […]