KPIs: Why Are They So Important?

Interim KPIs Help You Check Results and Allow Time to Pivot By: Nina Rossi | March 3, 2020 A marathon runner maps out her goals and progress months before her race even begins.  A good student sets a graduation time for themself, and plans his or her schedule sometimes years in advance to make sure […]

12 Things You Must Do Right When Establishing KPI’s for Mobile Marketing Campaigns

Tips For Creating Mobile KPI’s Want to read more about how to create key performance indicators (KPI’s) as they pertain to mobile marketing. Most of this information is available in my mobile marketing book Relevance Raises Response: How to Engage and Acquire with Mobile Marketing. Need help in formulating your key performance indicators for your next mobile marketing campaign.  Contact The […]