KPIs: Why Are They So Important?

Interim KPIs Help You Check Results and Allow Time to Pivot By: Nina Rossi | March 3, 2020 A marathon runner maps out her goals and progress months before her race even begins.  A good student sets a graduation time for themself, and plans his or her schedule sometimes years in advance to make sure […]

Creating KPIs for Mobile Marketing Programs

Key performance indicators for mobile marketing campaigns must be made in advance, be easy to evaluate, and must give results of the performance of the campaign along the consumer path to purchase. In this article, I’ll discuss how to choose the right KPIs for your program, how to establish goals, and how to determine if […]