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Year: 2020

The Google Job Search Engine – Is This the Answer to Finding Great Talent?

According to this article from @TechCrunch, 46% of US employers say they face talent shortages, and these same employers are continually searching for new ways to acquire new employees. The Job Search market is already saturated with job boards: Indeed, Monster, and CareerBuilder just to name a few. Google Job Search engine will be a great resource […]

Content Marketing Best Practices [+ Planning Tips for Video]

We know that content marketing, by design, is a technique of marketing built on the creation and distribution of relevant content to attract our desired audience – to influence customer action.  Switching gears a bit, if I ask you to think of the top industry with the heaviest hand of influence, reaching the broadest audience, […]

Chatbots for Business: 5 Benefits

Chatbots should be in your marketing mix for your business. If you do not use chatbots for business, it is time to get started. Continue reading to learn about the benefits of chatbots and how they can boost your business. If you need to expand your business, a lot of owners consider two options: A.) […]

Best Food Photography: A How-To Guide

Great food photos drive clicks, saves, and orders; whether you’re posting a quick Instagram Story or building a full restaurant menu. This how-to guide breaks food photography into simple, repeatable steps: lighting, styling, composition, and camera settings you can use at home or on-location, plus a fast checklist to keep every shoot consistent. What You […]

Top 10 Things To Consider When Creating a New Website

Whether you are a web designer searching for new ways to revamp your company’s website or you are totally new to the whole web design idea, there are many strategies you should keep in mind when designing a new website. Web design is important because it influences how your audience will view your brand. It can be the one deciding factor in someone staying on your page or exiting immediately. To attract a large number of viewers to your site for a period of time that is not only long but also productive, you need to arrange your site wisely and attractively. Here are 10 tips to think about while designing your next site.

7 Ways to Use Mobile and Digital Marketing to Help Your Business During the Coronavirus

Should your businesses digital marketing efforts suffer during a time of global crisis? No. Here’s how to adapt your digital marketing to suit the times. Our world is currently facing a huge challenge unlike anything most of us have experienced to date and there are major fears for businesses that they may not survive this […]

Crisis Mitigated: Social Media Manager Rescues Your Brand Identity, Proves She's Worth her Weight in Gold

Any good business leader knows the first step in a crisis management strategy is always anticipate. Sure, now that we are in the midst of a crisis like no one has ever seen before, it is not helpful to draw attention to a weakness (like, maybe you never created a plan to manage a crisis […]

Top 5 PPC Strategy Trends That Will Be Everywhere in 2025

PPC advertising has undergone many transformations over years, and today it is considered one of the most important means of any serious digital marketing strategy. While companies are struggling hard to attract the attention of their customers, PPC continues to generate focused visitors and clear results. Marketers should stay tuned with the latest changes and […]

Geo-Targeting with Purplegator

Relevance Raises Response!   And, what could be more relevant than reaching customers and prospects who have visited a specific location such as your store or your competitor’s store?  We’re Purplegator. And, we believe that the best way to find new customers, or to get existing customers to buy more, is to identify those individuals whose […]

Analyzing mobile campaign metrics with the Purplegator Dashboard

How did my campaign perform? Purplegator Dashboard Introducing the Purplegator Dashboard for mobile display and banner campaigns. “How did my mobile campaign perform?” With the Purplegator Dashboard, you can easily download a variety of data and metrics, charts and graphs into PDFs that can be printed or emailed. Most of the data can be downloaded […]