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Year: 2017

Mobile Marketing 2018

A Video Presentation of mobile marketing 2018 Bob Bentz, president of Purplegator and author of Relevance Raises Response: How to Engage and Acquire with Mobile Marketing, gives an overview of mobile marketing 2018 in this video presentation. Bentz takes some of the best mobile marketing programs of the past five years and combines them with updated […]

Put the POW in Your Ski Resort Marketing

ki Resorts have a tight window of opportunity in which to attract, engage and acquire their audience. Whether you cater to young people, families, or pros, your ski resort marketing needs to grab attention quickly so that the people who see it convert to guests at your resort. With so many marketing and media options […]

There Is No Prime Time Anymore

In the 1980s, television advertising was a juggernaut. There were only three major networks, a handful of independents that didn’t have many viewers, some cable networks like MTV that took ads from taxidermists, and then there was this start-up called Fox that had the absolute worst programming you could ever imagine. But, even if you […]

What is Mobile Marketing or is it Just Marketing?

First there was television and then the desktop computer. Today, cunning marketers are embracing the “third screen” of mobile and turning it into a marketing juggernaut, to the point where it will soon become the “first screen.” Along with the increased performance with the enhanced devices and connections comes an opportunity for businesses to engage […]

5 Important Reasons to use Video in Your Marketing

Did you know that both YouTube and the iPhone are only 10 years old? It’s hard to deny the impact that both have had on how we communicate, how we gather information, and how we may need to update the ways we market our businesses.   Have you considered adding video to your marketing mix? […]

Geo-Targeted Ads for Trade Shows and Events

Trade shows and industry events are some of the best opportunities for businesses to connect with potential customers, build relationships, and showcase their products or services. However, these environments are also incredibly competitive, with hundreds of exhibitors often vying for the attention of the same audience. The question becomes: how can your brand stand out […]

Google Recommends Moving Your Website to HTTPS

HTTPS: You Really Have No Choice In August, Google notified website owners via Google Search Console (formerly known as “Webmaster Tools”) of its plans to show security warnings on websites that are still using the (now old) http protocol. Search Console users were told that the Chrome browser (currently with market share of 45% in the USA) […]

The 3 Ways to Advertise on Snapchat

Snapchat is one of the fastest growing social media platform available right now. As of May of 2017, there are 166 million daily active users. Also, Snapchatters view an average of 1+ billion Snaps with filters. If your audience tends to skew young, Snapchat is where you want to broadcast your message. Before we talk about how to […]

12 Things You Must Do Right When Establishing KPI's for Mobile Marketing Campaigns

Tips For Creating Mobile KPI’s Want to read more about how to create key performance indicators (KPI’s) as they pertain to mobile marketing. Most of this information is available in my mobile marketing book Relevance Raises Response: How to Engage and Acquire with Mobile Marketing. Need help in formulating your key performance indicators for your next mobile marketing campaign.  Contact The […]

Introducing Gator Local - Local Listing Management

Gator Local Listing Service – Better than YEXT When a potential customer is searching for information regarding your business, is the correct information coming up in their search results? Probably not. Incorrect information regarding your address, hours, phone number, website, etc. will make your potential customers turn to your competitors.  At Purplegator, we have the […]