Creating a New Website: Useful Tips and The Ultimate 2020 Guide

Creating a New Website: Useful Tips and The Ultimate 2020 Guide

You have a business that you want to promote but you do not know where to begin. A website is something that will be crucial for the type of business that you want to promote.

If you have a business and you know that you would like to maximize the opportunities that are available, you need to create your own website. Through your website, you can make use of different marketing strategies. These strategies will be effective in making your business grow.

Having A Website Can Extend Your Reach

Advertising can be far more effective now when you do it online. You do not have to spend as much money on it as compared to promoting on television or radio. Do you know that some of the decisions that people will make when buying items will come from websites? This means that you have a higher chance of getting more sales when you have a website. You can look for CTO-on-demand to help you in creating an effective website for your business.

How to Create A Website Effectively

Let us say that now is your chance to create your own website. What are some of the tips that you can follow so that you can create it well? The help of a CTO will be essential. Take note of the CTO cost so that you can prepare your budget accordingly.

  1.  Make sure that you know what your goal is.

What is the main reason why you want to create a website? Is it because you want to create an eCommerce site? Do you just want to have a place that people can visit so that they will know more about your company and your products? The moment that you have a clear goal, you can think about how you are going to make your website more appealing to your target market.

  1. Create your own content.

A lot of business owners do not realize how important this is. You need to create your own original content so that people will gain unique information from your website alone.

  1. Your purpose should be clear.

You need to let your audience know what you want to provide for them. The more that they understand what you can give them, the more that they will be drawn towards your website.

  1. Let customers know how you can help them.

Just imagine if you would be giving customers some details about your products. If they do not understand how they can use your products for the tasks that they have to do every day, they will not pay any attention to your website.

  1. Always remember to place calls to action.

You need to entice your customers to know what you can give them. If you would not provide any CTOs, they may not do anything. Let them know how they can contact you or how they can order from you.

  1. Keep your website clean and uncluttered.

One of the biggest turn-offs of people when checking out websites is not knowing how they are going to navigate around the website. You need to make it clear to them how they can access the different pages of your website. The more user-friendly your website is, the more likely they are to return.

  1. Think about the design of your website.

The design of your website will always matter. Even if it is not too important for some people, the design that you choose will give your brand its own identity. You want people to be able to recognize you and what you can do, right? The more that you are able to establish your website’s design, the easier it will be for people to recognize your brand.

  1.  Always use conversational language.

You want people to always understand what you are trying to say. Now is not the time to use complicated words unless you are trying to reach a certain audience. The less complicated your language is, the better.

The Role of the CTO in Helping Your Business

The CTO is also known as the Chief Technology Officer. This is the person who is in charge of looking at the different technical issues of your organization. The CTO will be your technical co-founder in creating the website. This would also involve creating your own website and making sure that it will work well for you.

If you would like to hire a CTO, there are different CTOs that you can hire online. There are just a few roles and responsibilities that they have to do:

  •  They need to be familiar with the relevant technology trends.
  •  They need to know the technology infrastructures.
  •  Their extensive knowledge will be very helpful in helping your business create your website.

The more extensive the understanding of the CTO is, the higher the chances that your website will be created effectively. You can hire a CTO on demand if in case you do not want to have a CTO that will be on your monthly payroll.

The CTO salary can also differ depending on some factors. There are some that you can hire when you go online. They may be promoting themselves on various websites. Consider what country they are from too. The lower the cost of living, the lower that you have to pay for high-quality services that can be offered by the CTO. The average salary that a CTO will get is roughly $163,500 annually. Take note that the type of CTO services that they can provide may also affect their rates.

How to Create A Website

These are the steps that you have to take to build your own website:

  •  You need to know what you are going to use for your domain name, the website hosting, and the website platform.
  •  Customize the type of design that you want your website to have as well as its structure.
  •  Place all of the important pages and the content. Make sure to use creative and unique content.
  •  Place a navigation menu.
  •  You can add an online store if you aim to make your website an eCommerce site.


Creating your own website can be made possible with the help of CTO-as-a-service. There may be some things that you have to focus on. The help of a professional will at least give you the direction that you need to do things properly. Hopefully, with all of the details that you have learned, you will be ready to create your own website soon.


Article written by Anastasia Stefanuk, Content Manager at Mobilunity.

Google’s Page Experience Algorithm Update is Coming: Here’s What You Should Know

Google’s Page Experience Algorithm Update is Coming: Here’s What You Should Know

In order to adapt to user behavior and preferences, algorithms — like the ones we interact with every day on social media — have to be updated regularly. Whether or not you realize it, your favorite search engine also has an algorithm. Google’s search algorithm involves a complex set of rules that outline how results are calculated. This algorithm determines which search results will be most relevant and valuable for a given search query.

Google actually updates its algorithm thousands of times every year to ensure search results accurately reflect what users are looking for. In the past, Google has updated its algorithm to weed out low-quality websites that utilized dishonest (or even malicious) ranking tactics. But other algorithm updates are performed to fine-tune search results so that high-ranking sites truly provide a positive experience for all web visitors. Google’s Page Experience update will fall into the latter category. But what else should you know about this algorithm update? And why is it so important that you prepare for it ahead of time?

What’s the Focus of Google’s Algorithm Update?

First, let’s talk about page experience. The idea is fairly straightforward, as this update is meant to reward sites that prioritize site loading speed and overall performance. In other words, Google will evaluate web pages based on defined criteria — factors that Google believes to play an important role in how users feel about their visit to a site. These factors include…

  • Largest Contentful Paint: One of Google’s Core Web Vitals, LCP essentially measures loading performance and speed. LCP measures the amount of time it takes for the largest content element on a page to load completely.


  • Cumulative Layout Shift: Another one of the Core Web Vitals, CLS is a metric that focuses on visual stability. A page layout that unexpectedly jumps or shifts during use will typically have a higher CLS score than a page that offers a consistent layout and scrolling experience from the beginning.

  • First Input Delay: The last of the Core Web Vitals, FID measures the amount of time it takes for a page to offer interactivity to the user. In order to keep an FID score low, a website owner should aim for near-immediate interactivity (or clickability).

  • Site Security: In addition to the Core Web Vitals listed above, site security will continue to play an essential role in this update. Websites that have switched from HTTP to HTTPS will likely fare better, as will sites that have eliminated browsing issues related to security.

  • Mobile-Friendliness: Google has focused on mobile users for the last few years, as mobile traffic now accounts for half of all web traffic. Sites that are responsive across all devices and that eliminate issues with navigation, interstitials, and other known mobile barriers aren’t likely to experience adverse effects from this algorithm update.


What Could Happen to Sites That Don’t Prepare?

The Google Page Experience algorithm update is set to roll out in May 2021. That gives you several months to prepare your site for what’s to come. This is a rare occasion, as we’re not always told when to expect an update or when one has occurred. 

The work performed by your SEO provider can often help your site show up more prominently in search results, which means that it already meets a lot of the qualifications determined by Google’s algorithm. But when Google updates its algorithm, that can sometimes have major effects on your site’s search rankings. 

If you fail to prepare your site for this update, you may experience rankings setbacks once it takes effect. We don’t yet know how many sites will be affected or the degree to which your rankings might change. But since Google has taken the trouble of letting us know this update is on the horizon, you probably won’t want to take your chances. Failing to adhere to Google’s best practices or keep ranking signals in mind could result in loss of rankings or even site penalties — and since that could cause major disruptions to your traffic and sales, the risk simply isn’t worth it.

The good news is that there’s plenty you can do to get your site in shape for the update. By eliminating page errors and slow loading speeds while prioritizing the other factors we’ve laid out in this post, you’ll be in a great position for the algorithm update in May. Be sure to discuss this impending update with your team and to make any pertinent changes now so that you’ll be ahead of the game. At Purplegator, we have the expertise and resources to help you ramp up your SEO strategy and adjust to the algorithmic updates so your traffic continues to grow.