How to Recruit Hospitality Employees In the Midst of a Labor Shortage

How to Recruit Hospitality Employees In the Midst of a Labor Shortage

Re-starting Smart 

The hospitality sector was one of the industries that suffered the most during the COVID-19 pandemic. Hotels and restaurants sought to rebuild their workforces post-pandemic by volume hiring to stay afloat. However, filling in many openings at once is daunting and, in many cases, ineffective. Leveraging the unique targeting powers of mobile, display, and social media marketing for hiring purposes is a proven strategy for engaging suitable candidates at the right time. That’s exactly what we employed to help our clients gain a competitive advantage in recruiting qualified people quickly and effectively!  

The “How” and “Where” Matters 

Purplegator has found success deploying highly targeted ads on various platforms to connect our clients with potential candidates who are actively looking to find a career in hospitality. Traditional recruitment marketing efforts have become obsolete now that digital permeates our lives. A prospective candidate is more likely to notice a job advertisement on social media platforms, third-party websites, and applications. We actively work with our hospitality clients to refine our geolocation techniques that help them find qualified candidates and reach out to them before competitors identify them.  

Reduced Interest Targeting? – We Have the Workaround! 

One aspect of recruitment advertising worthy of attention is the change in the expansive interface of targeting options provided by many advertising platforms. Facebook, Instagram, WhatsApp, and Snapchat all have strict rules and restrictions for recruitment advertising with limited targeting to ensure there is no discrimination. Purplegator continues to be successful with recruiting ads by using aspirational imagery to connect with candidates on a personal level. Highlighting an employee-centered culture and a strong employer brand is vital for attracting and retaining loyal, happy, and motivated staff members. For example, images of a multicultural group portray an engaging and inclusive employer. If a company is looking for young, hip people to fill a particular position, we encourage the client to use images of young, hip professionals. Establishing your business as the epicenter of genuine employee support can ramp up your recruitment efforts! 

Don’t Hesitate, Translate! 

Making sure your ads appear in your target audience’s native language can go a long way in securing more candidates through your employment efforts. Translating your ads shows that you are mindful of your audience’s needs and cultural nuances. Facebook ads are easily translatable into many languages. Suppose our client has positions they might fill with people who do not speak English as their first language. In that case, we advise Facebook to translate the ads into whatever home language that individual uses on their Facebook profiles.  

Including the Facts 

We have run successful hospitality recruitment campaigns for many hospitality positions, including hosts/hostesses, servers, dishwashers, cooks, bussers, breakfast attendants, and housekeepers. The High Companies, one of Central Pennsylvania’s largest employers and leading names in industrial and real estate, have turned to us multiple times for their recruitment needs in hospitality. High develops, owns, and operates 15 select-service hotels in three states, meaning that the demand for housekeepers and breakfast attendants is high. Our recruitment campaigns have generated more than 180 leads for these positions so far! Our employment ads have also attracted many candidates for cooking and dishwasher positions. Our most recent employment campaign yielded more than 50 leads for our client, Metropolitan American Diner and Bar, a retro, sophisticated and comfortable eatery in North Wales, PA.  

As the economy revamps, we understand that the hospitality industry requires a continuous influx of employees to fill in many different positions. As experts in recruitment marketing, we have the capabilities, tools, and resources to create a personalized, highly targeted, inclusive, and successful employment campaign!  

SEO Goldmine: Everything You Need to Know About Google’s Rich Results and Featured Snippets

SEO Goldmine: Everything You Need to Know About Google’s Rich Results and Featured Snippets

As Google’s algorithm focuses more on user experience and search intent, rich results and featured snippets are becoming increasingly important. People seek quick answers to their questions, scanning the search results at a faster pace than ever before. Rich results and snippets exist to provide relevant, helpful, and accessible answers to today’s topics and concerns. Adapting your SEO strategy to account for the value of these featured results will eventually boost your online engagement, organic traffic, and reputation as a go-to authority in a saturated digital landscape.

If you’re a business owner with an online presence, you’re probably aware of the everlasting customer value SEO can bring to your door (both physically and digitally). Investing in SEO services is a no-brainer for businesses of all kinds seeking additional visibility, engagement, sales, and ultimately customer retention. 


SEO is a continuous cycle of thoughtful and strategic website optimization while keeping Google’s algorithm and your audience’s intent in mind. The most successful SEO experts will understand your industry, audience, competition, and perform robust keyword research based on these insights to identify the best terms and phrases your audience is likely to search for. Your specialist should also have a fundamental grasp of industry market shifts, mobile-first search, core algorithm updates, technical site audits, on-site optimization (title tags, meta descriptions, internal and external linking), link building, and many other game-changing SEO strategies. 


Speaking of data-driven and audience-retaining SEO strategies, as SEO experts ourselves, we wanted to discuss some other proven techniques that can help your website hit a home run. Today, the search results look very different, and we see a lot of information displayed above and beneath the blue organic links. Search engine results pages have evolved to include rich content and featured snippets that give answers to a user’s query instantaneously and present them with more detailed information. Google’s John Mueller has emphasized the importance of rich results for a website’s better CTR. Moreover, he advised that winning rich snippets starts with good writing and clear structure. Below, we dive deeper into the nuts and bolts of rich results and featured snippets and how they can up your SEO game.


What Are Rich Results?


Rich results (or rich snippets) are descriptions of specific web pages, which are further enhanced and optimized to give Google more context. Enriching your page’s information can be done by adding structured data markup to the HTML code. Due to the minimal technical complexity involved in adding structured data to your site’s code, it remains one of the most underutilized SEO practices. Still, it can do wonders on your site’s overall performance and organic traffic. 


Schema markup is contextual code (semantic vocabulary) that helps search engines return more information to users. Typically, when Google bots crawl and index a page, they return that information in a certain way. When schema markup is implemented, that information is returned in a different way. For example, let’s say that you publish an article on your favorite dish’s recipe. If you’re confident enough that your lasagna recipe deserves further recognition on the top of the SERPs, then you need to properly markup your article with additional information. You should ensure Google understands the name of the dish, the author’s name, the date published, the description, ingredients, prep and cook time, any reviews, or other information that can be of value to the user. It’s no secret that schema markup is so significant that it’s referred to as “the virtual business card.” As search engines evolve and release more updates with user intent in mind, schema markup will become an integral part of any SEO strategy. 


There are hundreds of markup types that can help you optimize your site’s code to win rich results. It’s proven that websites using schema markup also have greater ranking power on the SERPs. There are various structured data types for articles, FAQ pages, product pages, local businesses, book reviews, movies, or restaurants. 


In the image below, we see the aggregate rating schema markup code that can be implemented on a page’s HTML code. Websites that add this contextual code gain a competitive advantage because users can measure their credibility directly from the search results. 

aggregate rating schema markup code

As SEO experts, we are not expected to be coders, but we need to have a basic understanding of some technical SEO practices, and that’s where structured data comes into play. Generating and placing the code for the first time can present a bit of a learning curve, but the result will be worthwhile for the website’s boost in rankings. In reality, however, schema markup sounds more complicated than it actually is!


The implementation of structured data can either be manual or automated. There are multiple free online tools that help you generate your schema code. You’ll just have to select your schema type and fill out the required information. Below, we generated the Organization structured data HTML code for Purplegator:

With this code, you’re making it easier for search engines to analyze your content. While this might seem counterintuitive to the notion that “search engines are designed for humans and not machines,” trust us, schema markup was discovered to further aid users in their search. While Google bots are trying to interpret this data, ultimately, this process is used to further facilitate users in their search by helping them identify important factors that can influence their actions and buying decisions. 


Schema.org is a great resource to learn more about structured data. Schema was actually an initiative founded by Google, Microsoft, Yahoo, and Yandex to establish semantic vocabulary as a key parameter for website SEO. Apart from the thousands of schema markup types, there are also different formats. Typically, the supported formats are JSON-LD (Javascript notation), Microdata (Open-community HTML specification) and RDFa (HTML5 extension). JSON-LD is the recommended structured data format because it organizes and connects data better and is easier to implement.


Adding the structured data to the site can be time-consuming or more intuitive depending on the content management system you are using. If you’re using WordPress, a schema plugin can lift a lot of weight off your shoulders! Schema Pro, Schema App Structured Data, Schema & Structured Data for WP & AMP are all great plugins that make schema implementation a breeze.

Google also offers a structured data markup helper for non-WordPress users. With this valuable tool, you can enter the URL of the page you intend to markup, paste the HTML code, select the schema type you want to add and click “Start Tagging.” Then, you’ll be taken to a page that displays your website content on the left and the schema markup tool on the right. To mark up a page element, simply highlight it and select the markup tag that makes sense for the specific element. Lastly, when you’re done, click “create HTML” and then make sure to also choose JSON-LD instead of microdata. Then you can copy and paste the generated schema code into your source code. Unfortunately, things can get a little dicey without proper attention because most CRM systems use non-static pages. Developers are more knowledgeable and adept at adding code in the right places, so it’s better to consult someone with good coding experience to help.


While a developer might come in handy if you’re adding the schema code manually, the term is not as intimidating as it sounds. Technical SEO might be an uphill battle in the first stages, but the long-term benefits will be amazing if you put in the work!

What Are Featured Snippets and What Are the Different Types?


While both rich and featured snippets are generated from a website by the search engine, there are some fundamental differences. As we discussed earlier, rich snippets enhance pre-existing search results, and there’s a greater chance for the search engine to show these results with the help of structured data. On the other hand, featured snippets are short text snippets that appear at the top of the search engine results, often referred to as “position zero” because they precede the first result. These results can be pulled from a website’s page in Google’s index automatically, without the need for schema markup. Featured snippets usually have the reversed format of the typical search result, with the answer appearing above the blue URL. 


Featured snippets are the solution to getting more eyes on your content, drawing more traffic, and expanding your reach. Users also find the answer to their question directly, which can establish your site as a reliable and trustworthy source of information. Below is a featured snippet for the keyword “ SEO Strategy.” 


seo strategy featured snippet

Description and definition boxes are the most common featured snippet types that appear at the top of the results. The length of these answer excerpts is short, sweet, and to the point, and typically doesn’t exceed 40-50 words (see graph below). Now you may wonder what is Google’s process to determine these featured snippets. When a user initiates a search, Google analyzes the query and matches the best results to the user’s intent by scraping existing content and picking the segment that best answers the question or relates to the particular term. When a user clicks on the featured snippet link, they will automatically be taken to the section from where the snippet was extracted, and it will be highlighted.

featured snippet recommended word count

Source: https://www.semrush.com/blog/


Google released featured snippets in 2014 after developing the knowledge graph in 2012 and the answer box in 2013. Unlike knowledge graphs and answer boxes, featured snippets come from third-party sites instead of Google’s own database. The whole idea was to enable the search result to deliver better, more precise, and specific results to users.


Featured snippets come in all shapes, sizes, and formats and it is very probable that not every single one will be applicable to your website. With that in mind, it’s crucial to know the different possibilities so you can optimize your pages properly. 


The most common featured snippet types are: 


  • Answer-Definition Box (answer is given in text)
  • Table (answer is given in a table) 
  • Ordered List (answer is given in the form of a list)
  • Unordered List
  • Video


How Can You Earn Featured Snippets?


Featured snippets are a powerful weapon for websites to garner more organic traffic and attention and increase their click-through rate. I’ve found myself checking out a featured snippet and clicking through to the site because I thought the information presented was valuable and relevant to my query. Developing authoritative, evergreen, and informative content that answers questions is the best way to earn featured snippets


You don’t have to be an SEO guru or have a million-dollar marketing budget to rank for featured snippets. After all, you can’t pay to earn the featured snippet spot! Developing content with search quality guidelines in mind is the first step to helping Google deduce if the content is valuable to the reader. Google’s search quality guidelines can be referred to as E-A-T, which stands for expertise, authoritativeness, and trustworthiness of the content and creator. This can be a tough task at first but we’ll share all the steps in simple terms to help you earn the top spot. 


According to a study by Ahrefs, only 12.3% of all search queries have earned featured snippets. This means that generally, more established websites with rich content and high authority scores tend to be favored by Google. “Getting into the user’s mind” is another practice good SEOs need to master to have a higher probability of ranking on position zero. 

Source: https://ahrefs.com/


Getting a featured snippet can be difficult, but it’s not impossible. No surprise, but Wikipedia is the most featured site on position zero. Thus, if Wikipedia comes up for your query, it can be extremely hard to beat that, but it’s definitely worth trying. Research conducted by Ahrefs shows that you can easily get featured snippets if your pages are already ranking in the top ten positions. Additionally, if your niche is health, beauty, finance, or DIY, you have a higher probability of being featured. If you’re eager to increase your brand exposure, organic traffic, and CTR, then here’s your formula for your quest for featured snippets:


Always Start With Keyword Research


A deep dive into the terms and phrases your audience is searching for is always a good starting point. Featured snippets are informational in nature, so aiming for question-based phrases and long-tail keywords and tailoring your content for these terms can give your pages a competitive edge. An infinite number of keyword research strategy guides and keyword research tools can help you get started.


When starting off your keyword research for featured snippets, it’s crucial to focus on question-type queries starting with the words “how,” “what,” “why,” and target informational intent. The four types of search intent are informational, navigational, transactional, and commercial, but informational queries are more likely to trigger the featured results. Moreover, research has shown that there are specific words that appear in featured snippets more frequently. The chart below shows the top 30 most frequently met words in search queries with featured snippets, yielding a total of 2 million searches. These words can be a stepping stone for question-type keyword research.

Source: https://ahrefs.com/


A keyword research tool can also give insight into which terms are currently ranking or could rank on the featured position and guide your own research. Semrush, for example, instantly shows which keywords trigger a direct answer to a user’s search query that is usually displayed at the top of organic search results in the form of a gray-bordered box. You can also run searches on competitors and find their best-performing queries on featured snippets.


Source: https://semrush.com/


If you’re trying to steal the featured snippet position and further explore a specific topic, then the “people also ask” section can enlighten you on questions Google deems important. Some other free tools that come in handy when doing keyword research are Google’s search box and Google Trends. If you find the high-volume keyword you’re looking for and type it into the search box, Google tries to guess what you’re going to type and suggests the most likely possibilities. Google’s dataset is obviously huge, and Google Trends allows you to compare many keyword ideas with a benchmark keyword (keyword you’re already ranking for).


Your lowest-hanging fruit is to find keywords you’re already ranking for on the first page. Once you identify these terms, you can start optimizing your content to fulfill the following requirements: 


  • User-focused
  • High quality
  • Informative
  • Entertaining
  • Engaging
  • Comprehensive


We can’t stress this enough: Your content can’t just skim the surface! Work towards answering all possible questions related to the page’s topic in a digestible way, provide clear structure, and back up your answers with reliable research. Research your competitor’s pages and go the extra mile to cover a perspective that hasn’t been addressed yet. Planning your content, writing it, and eventually ranking for a featured snippet requires patience, time, and resources, but if you make it, you’ll be regarded as an authority in your industry.


What Are the Benefits for Your SEO?


Four years ago, Ahrefs published a study that confirmed that featured snippets have a negative impact on clicks to the first organic results. After analyzing two million featured snippets, Ahrefs also found that the presence of featured snippets means fewer clicks overall for the organic search results. This study helps us realize the potential websites have to grab a user’s attention with featured snippets.


Apart from more attention and awareness, featured snippets have many more SEO benefits for websites:


Improvement in CTR: As you’ll stand out from regular results, you’ll be far more likely to get more visitors to your page. In many cases, users are also looking for more in-depth information so clicking the blue link is far more tempting for those eager to check out the whole picture.


Credibility: If you’re determined to be a thought leader in your field, earning featured snippets will grant you that wish. Users tend to view the featured results as answers coming from authorities on the subject. 


Voice Technology: Featured snippets are your opportunity to capitalize on voice technology. Virtual assistants like Siri, Alexa, and Google Assistant use featured snippets to answer users’ queries. According to Emarketer, one-third of the US population is using voice search features instead of typing. 


Best Tips for Optimizing for Featured Snippets and Rich Results 


Focus on On-page SEO


Since 30% of queries now include featured snippets, it’s important to focus on on-page SEO and rank on page one. Begin by formatting your content and using clean code, place queries in an h2 or h3 tag, and enclose your answers in paragraph tags. List and table information should also include the proper tags. When writing and structuring a post, it’s also crucial to signal that an answer is expected by including the priming phrases “here are,” “start with,” or “follow these steps.”


Title tags, meta descriptions, and alt tags are also positive signals to Google that you’re conscious of user intent. Ensure that you’re also using your primary keyword phrase and semantically related phrases or synonyms throughout your content.


Structure Your Content and Answer Your Questions Concisely


As a general rule, Google prefers answers that are structured into small paragraphs. As mentioned above, the average length of a paragraph snippet is 45 words, so try to emulate this guideline for all your content. However, this doesn’t mean that your content should be one paragraph long. Google actually gives more credit to sites with long-form content, organized in logical subsections that cover many related topics and questions. 

Google also gives preference to articles and blogs with steps, numbers, and lists, and those sections ultimately make it to position zero. The biggest search engine just loves factual, well-structured and number-driven content. You should also focus on creating a multi-level keyword organization strategy, where more generic keywords make sections or categories, more specific keywords become titles and even more specific keywords become the headings. Once you have a core term, there are hundreds of ways you can break your content into various sub topics.


Another great way to earn multiple featured snippets is to organize your pages into a content hub. You can answer multiple questions and present the information in paragraphs, lists, tables, graphs, and videos. Google values clean, scannable, and easily digestible information, so you’ll be more likely to rank for more snippets on related topics.


Track Your Position and Identify Opportunities


SEO tools are extremely useful when it comes to strategizing for featured snippets. You can identify featured snippets you’ve earned or lost and find opportunities for certain keywords. If you rank well for these keywords, then some minor tweaks might suffice for earning a featured snippet. The best practice, in this case, is to analyze your competitor’s content and try to create a better version!


Purplegator’s Success With Featured Snippets


Our SEO experts at Purplegator are no rookies when it comes to optimizing websites for featured snippets. We aim to elevate our clients to the very top of the search results page and establish them as an authority in their niche. 


One great success story pertaining to featured snippets is our long-lasting and valued client, Brazils Waxing Center. Brazils Waxing Center is a growing waxing studio with multiple locations in Florida, Georgia, and Alabama, providing facial and body waxing services in a clean and professional environment. Brazils Waxing is also a leader in the waxing blogosphere since we frequently publish SEO-optimized content for them on a wide variety of topics, including waxing care tips and how-tos.


With so many great waxing resources on their website, Brazils managed to rank on position zero for long-tail keywords and question-type queries. A few of the featured snippets we were able to earn were the local map pack, the answer box, and the people also ask section. 


Below, you can see the featured snippets we earned for Brazils Waxing Center:

Local Map Pack: When a user performs a search for a local business, Google presents three results it believes offer the best answer and value. The local map pack typically appears before the organic search results and displays business information like opening and closing hours, business description, reviews, and other details depending on the type of business. All Brazils Waxing Center locations are known for a welcoming environment, exceptional customer service, and great long-term results. This credibility, which is also confirmed by various customers, helped Brazils win the first two listings on the local map pack. Now, they really stand out among the standard organic search results and grab so much attention for their great reviews that are driving their growing customer base. The recipe to winning the first position on the local map pack is optimizing your Google Business Profile, website, and any other online profiles.


Answer Box: If you’re wondering about the optimal length your hair should have before waxing, then Brazils Waxing Center will give you the answer directly. That said, Brazils not only provides an accurate answer to beginners but also gains free brand exposure. Staying top of mind in the waxing industry also helped them increase their website authority score and own significant real estate over their direct competitors. Brazils Waxing Center was able to rank for more paragraph-style answer boxes since the answers in their blog posts are structured in a simple, definitional, and straightforward way. 

People Also Ask Section: For people new to waxing, concerns relating to skin and medical conditions must be properly addressed by professional waxing studios. With Purplegator’s SEO help, Brazils was able to win the featured snippet for the question “Is waxing bad for sensitive skin?” To achieve this, we optimized a blog post related to waxing for sensitive skin, prevention, and aftercare. This is a very popular question in the waxing community, and the monthly search traffic is also high (1,900 monthly searches).

So is it worth optimizing for featured snippets? Having your content in a featured snippet makes your website far more desirable and improves your authority scores and conversion value. Optimizing your pages for the right high-volume and low competition keywords, providing clear, relevant, and concise answers, and structuring your content with the user in mind are the golden rules for landing a featured snippet. Our SEO team can help you identify keyword opportunities for featured snippets, research competitors who might be already ranking, and optimize your pages for user intent.

Social Media Content Calendar Template: Our Gift to You!

Social Media Content Calendar Template: Our Gift to You!

Social media content calendar: it’s the brain of your small business social media marketing operation. A lot of people have been hesitant to add social media to their overall marketing plan for many different reasons. 

For one, if you’re newer to the social media game, it’s a major undertaking to learn all of the platforms. Even social media marketing experts have to dedicate substantial effort to stay up to date with trends. There’s a constant learning curve no matter what your level of proficiency is when you start.

Another common barrier many companies face with social media marketing is the time it takes to create and manage content. Imagine the best-case scenario– let’s say, you’re a small business owner who knows how to use social media very well. There’s still a major element of time needed to keep your social media running.

Yet another issue businesses face when integrating social media is the pressure of keeping their presence up to date. In other words, content creation. Social Media Managers (myself included!) experience lack of inspiration from time to time when they create a batch of content.

Social Media Content Calendar to the Rescue

That’s where the content calendar comes in. A content calendar is invaluable as you get your company’s social media up and running. When you plan ahead, you never have to scramble and just throw something up on your feed. 

At Purplegator, we’re big fans of helping folks and we take pride in being experts in our field. That’s why we’re offering our Content Calendar Template as a free gift to you this holiday season!

With that said, don’t expect the content calendar template to fix all of your social media woes. It’s not going to do the work automatically for you, so keep that in mind. If you realize you’re in over your head, don’t worry! Maybe you’re ready to hand your social media marketing initiatives to the experts. So contact us now! We’d love to learn more about your business and goals.

NOTE: Once you open the Google Sheet, click “File”, then “Make a copy” and you’re all set to save a version of the template for yourself and ✏️ begin tailoring it for your content! 🐊 +We hope you have a fantastic & safe holiday season ❄️

Reddit Advertising: 7 Things You Should Know Before Digging In

Reddit Advertising: 7 Things You Should Know Before Digging In

Reddit Advertising: It’s Easy to Get Started!

So you’re here to learn about Reddit Advertising. You’ve come to the right spot! I promise we’ll cover much of what you need to know to learn to basics of getting started with Reddit Advertising.

My Current Ads Aren’t Performing 😩

Let’s face it, sometimes advertising on the usual giant social media platforms gets stale. You can build loads of different audiences, lookalikes, do retargeting, and run A/B test after A/B test. At some point, though, you’ll hit a roadblock. What is an advertiser to do? 

Reddit Advertising by Purplegator

Diversify. Try new advertising platforms!

The good news is that there are plenty of other advertising platforms out there. It might seem overwhelming, but the expansiveness of the digital ads-mosphere is awesome for advertisers. As long as you know who your audience is, you’ll be able to find the right platform where they’ll see your ads. 

In this article, I’d like to educate you on the exciting world of Reddit Advertising. By the time you’ve finished reading this list of things you need to know about Reddit Ads, I hope you’re able to decide if the platform makes sense for you. If not, no biggie, at least now you know!

1. What is Reddit?

Reddit is a content sharing and discovery platform. The platform is organized into a series of categories (or communities) called subreddits. There are broad and popular subreddits as well as niche and targeted subreddits. Subreddits are comprised of links to stories, photos, or videos that Reddit users (otherwise known as Redditors) submit to the community. Depending on the subreddit, you can find text posts such as questions and sometimes even just statements and observations.

2. Reddit Demographics: Why Advertise Here?

Of course, knowing who is on the platform is the best place to start. Reddit is predominantly used by men, but if your brand has more of a female user-base, don’t be so quick to write off Reddit Ads. First and foremost, because I’m a female and an avid Redditor. The other reason I’d encourage female-focused brands to consider Reddit Ads is because there are plenty of subreddits filled with active female Redditors on a variety of topics. More on that later.

Reddit advertising graphic showing demographics of Reddit users

As you can see in this demographics chart, at 33%, the largest share of Redditors are in the 25-34-year-old age bracket. The next greatest share at 26% is the 18-24-year-olds, followed closely at 22% are the 35-44-year-old Redditors. Finally, at 14% of the Reddit user base, we have 45-54-year-olds and the 55-64-year-olds rounding out the final 5% share of the user base.

3. Reddit Advertising Cost: How Much? 💰

If you’ve advertised on other platforms, you already know many of the usual suspects have a minimum required ad spend. Reddit Advertising is no different. Fortunately, at $5 a day to meet the required minimum, you’re likely not going to break the bank if you just want to take Reddit Ads for a test drive.

4. Reddit Ad Campaign Setup ⚙️

Reddit Advertising Objectives

Reddit Auction units are self-serve, and probably the starting point for anyone new to advertising on the platform. The Brand Awareness objective Reddit Ads are available to buy on a cost-per-mille (CPM) basis–or every 1,000 impressions. Other objectives include Traffic, Conversions, and App Installs (all cost-per-click) and Video Views (cost-per-view).


Just like any modern digital platform, Reddit has a pixel retargeting audience option. Obviously, if it’s your first campaign on Reddit Ads, you won’t be able to use this option. Installing the Reddit pixel and gathering that data is always a smart idea, though, because you can always work towards building retargeting campaigns in the future once you obtain enough data.

What’s really exciting about Reddit Advertising is the Reddit Audience feature. When it comes to advertising on Reddit, you can get outstanding results. There’s a caveat to that statement though. I’ve said it before, and I’ll say it again: you must know your audience!
(Puts soap box away) So here’s a list of all of the different interests you can target on Reddit Ads:

  • Animals & Pets
  • Art & Design
  • Automotive
  • Business & Finance
  • Entertainment
  • Family & Relationships
  • Food & Drink
  • Gaming
  • Healthy Living
  • News & Education
  • Sports
  • Style & Fashion
  • Technology & Computing
  • Television
  • Travel

But wait, there’s more! Within each of those interest categories, there are subcategories. You can get really granular with the interest targeting on Reddit Ads. For example, under the Gaming category, there are subcategories: Video Gaming, eSports, PC Games, and Tabletop Games. What’s great is if any of those subcategories don’t apply to your brand, you can easily delete them from your targeting and only target the subcategory that makes sense for you.

You can also target your audience by way of device, location (only at the state/country and DMA level at this time), and time of day. If you have a minimum of 1000 records, you can get into custom audiences–but this is definitely not advisable for beginners.

5. Creative for Reddit Advertising: Best Practices & Tips 🎨

When you’re just starting out with Reddit, it might take a little bit of testing to get a hang of what the proper approach is for the platform. That’s nothing to worry about! In fact, it can potentially enlighten you about your audience in ways you might not otherwise have expected!

An effective way to kick off your testing efforts is to launch the same ad with vastly different headlines. Reddit recommends in this testing phase that you experiment with tone, length, attitude, and offering when coming up with various headlines to consider.

Another method of testing your creative is to use the same headline, but launch a few ads with vastly different visuals. Play around with color, shapes, formatting, and styles.

If you want to test something really eye-catching, try a cinemagraph!

6. Reddit Ad Placements: How They Look 🏷

What do ads on Reddit look like and where do they show up? Well, there are a couple of different options to choose from when doing self-serve auction ads. If you want to make a big splash and you have a six-figure budget to match, Reddit Takeover Ads are always an option.

But for those of us who aren’t ready to sink a hundred thousand dollars on a Takeover placement, there are Feed Placements and Conversation Placements. With either of these placements, you can get super granular with your targeting, which is the dream for most advertisers! 

Example of Reddit Advertising format "Feed Placement"

Reddit Advertising Feed Placements

Display your ads to Redditors who are scrolling through their Home and Popular feeds, as well as individual community subreddits.

Example of Reddit Advertising format "conversation placement"

Reddit Conversation Placement Ads

Get your ads in front of Redditors who are joining the conversation with others on a specific post. The ad appears in a fixed spot between the post and the first comment.

Want to reach even more users than those you’d find in the Feed? Everybody who makes it as far as actually clicking on a post has gone beyond scrolling to engage with ideas, questions, and answers they’re genuinely curious about or interested in. This means your ad could be a part of the buzz, driving incremental campaign results for your brand.

7. Reddit Ads Reporting: Results 📊

What good is trying a new ad platform without reporting? That’s obviously a silly question, but my point is that, of course, there’s a Reddit Ads dashboard. The Reddit Ads dashboard has features like Breakdowns, Success Metrics, and Filtering.


You can better comprehend your ad performance and optimize your targeting by using breakdowns. With breakdowns, you’re able to dive into performance within different Subreddits & Interests, Geography, Platform, and Date.

Success Metrics

Another way to customize your reporting view is by choosing to see only the metrics you care about. Certainly, if you have installed the Reddit Pixel (which you should do!), you can view multiple types of conversions as a success metric. Other success metrics include engagement (such as Upvotes and Downvotes), and video-related metrics, like video views, full video views, video plays with sound, and so on.


Filtering is fairly common in advertising reporting, so naturally, the Reddit Ads dashboard supports a solid filtering function. Drill down on your campaigns further by selecting your campaign name, ad group name, or ad name. Then, search by “is” or “contains”, enter a partial name in the box a voila, your very specific reporting view!


There you have it, a crash course on all the things you should know before digging into Reddit Advertising. In this post, we covered some pretty important topics, like why you should consider Reddit Advertising, what Reddit is, who uses Reddit, and how much it costs to advertise on Reddit. We also talked about setting up a campaign on Reddit, what kinds of creatives work on Reddit Ads, Reddit Ad placements, and Reddit Ads reporting functionality. It might have seemed like a long and overwhelming post, but if you’re anything like me, once you jump into the platform yourself, you’ll get the hang of it. If you don’t have the time or desire to do all of that legwork, please don’t hesitate to reach out! We’d love to hear from you and learn about what your advertising goals are for Reddit Ads.

Startup Essentials: What You Need to Achieve Business Success

Startup Essentials: What You Need to Achieve Business Success

It is rarely – if ever – an easy prospect to pursue a business venture. Everyone wants their enterprises to succeed but the reality is that it is a colossal undertaking that can overwhelm all but the most dedicated entrepreneurs. Fortunately, even with the grim rate of failure of startups, there are ways in which you can tip the scales of success in your favor. And in this article, we’ll discuss everything that your startup will require to succeed where many others have failed. 

1. Begin with a comprehensive plan

No enterprise can ever become successful without a plan. While it may sound like a daunting task, it boils down to putting the details of the endeavor down on paper. However, make sure that the business model is as detailed as possible. Apart from your short and long-term goals, you must include information such as market studies, finances, and other relevant data. The more comprehensive it is, the less you’ll leave to chance. More importantly, it will help you secure backing from prospective investors and financial institutions much easier than you would otherwise.

2. Stay on top of your expenses

While the majority of startups that go belly up fail for different reasons, the most common cause is a lack of funds. Due to their inability to manage their finances, many end up spending more than they can safely afford. And as a result, end up with little to no profit and a lot of losses. Don’t let this happen and make sure that you monitor your outgoings. Track where all expenses are coming from and see if there are areas that you can cut costs in without compromising the integrity and quality of your operations. Invest in accounting services if there’s room in the budget. It will save you money. 

3. Make sure you’re covered

These days, the majority of businesses across all industries are insured. After all, financial protection gives peace of mind and, in some sectors, it is required. If accidents like injuries, property damage, business-related errors, and other issues arise, you’ll want to keep the associated costs at a minimum. And it is for this reason that you must make sure that your startup is covered with the required insurance policy

4. Don’t burn yourself out

As entrepreneurs, it can be difficult to keep ourselves away from our work. However, you must give yourself enough time to rest and relax. Overworking can be counter-productive, after all. And if you burn yourself out, you’ll risk more than a few bad decisions for your startup. So be sure to practice self-care and look after your health. You’ll have an easier time running your business if you’re not physically and mentally fatigued.

It isn’t surprising that an increasing number of people are taking the entrepreneurial road rather than remain as mere employees in a company. It is a more lucrative option, after all. However, it is by no means an easy task to attain business success. So make sure that you follow the strategies and practices listed above. You’ll be able to reach the intended outcome by doing so.