by Steve Czyrny | Apr 7, 2020
Should your businesses digital marketing efforts suffer during a time of global crisis? No. Here’s how to adapt your digital marketing to suit the times.
Our world is currently facing a huge challenge unlike anything most of us have experienced to date and there are major fears for businesses that they may not survive this economical downfall.
Knowing that Google still has a search volume in over 3.5 billion searches per day, has many businesses clinging to their digital marketing tactics to stay afloat.
Now is the time, more than ever, to sharpen your digital marketing skills, increase your knowledge in the multiple facets of marketing.
Doing this may help you to prevent a downward spiral of loss and the feeling of failure.
So the problem is, how can you utilize digital marketing and mobile marketing to its fullest potential during this critical time?
Here are 7 proven tactics.
- Adjust Your Services
Life before this current pandemic is completely different than the life we are currently living in. This means that how you were marketing before, will need to shift to target people’s present situation.
If your services were in person, you will have to shift them to a live stream. If you own a restaurant, start advertising take-out, online ordering, and delivery items to keep your customers happy.
- Keep Connected
More than ever, this is the time to let your skills and knowledge shine. If you have advice for others on how to deal with this situation, in a way that offers your unique skillset and services, get talking!
- Use the Right Hashtags
Social media use is more prevalent now than ever, so get noticed in the sea of posts by using the right hashtags for this time. Using hashtags such as #coronavirus, #socialdistancing, and #stopthespread to name a few will help you stay in the current feeds.
- Redefine Your Target Audience
Your audience and their pain points may have shifted massively in the last few weeks. Survival instincts are at an all-time high, and people are desperate for someone to help them with their pains.
You may need to redefine who your audience is and what they need during this time.
- See the Future
No one can predict the future right now, but using your best guesses is going to help you in keeping your business from flopping. Stay ahead of your competition by looking into how your business will be shaped by these events.
- Sharpen Up Your Skills
If your business was offering a service in person before, you must sharpen up your digital marketing skills to not fade away.
Learn how to create videos, use zoom, mobile marketing, and adapt to your current options to keep surviving.
- Local SEO
Transport, travel, and many shipping companies have either slowed down or stopped completely during this time. This means that it is your time to shine as a local business!
Stay ahead of the game by strengthening your local SEO skills, such as Google My Business, Maps, Reviews, and more.
Learn More Digital Marketing Tactics During the Pandemic
Now is the time to roll up your sleeves and sharpen up your digital marketing skillsets. There are a lot of great resources and classes to help teach you new skills. If you don’t have the time to do some of this yourself, feel free to contact us with any questions, and we would be happy to help!
by Steve Czyrny | Mar 17, 2020
Are you a small business that uses Pay-Per-Click (PPC) advertising to market your business? Here are the top 5 PPC strategy trends that will dominate in 2020.
YouTube users watched 4,500,000 videos every minute of the day in the year 2019.
While these figures will go up in the year 2020, they are an indicator of the central role that social media plays in modern day paid advertising. The pay- per -click internet advertisement model is a result of this emerging popularity of online marketing.
As a small business, Pay-per-Click (PPC) internet advertising can change how you market your business.
Are you looking to ride on the influence that social media sites have in modern markets? Then you need to be aware of these 5 PPC strategy trends that will help your business to thrive in the year 2020.
- Pay-Per-Click Automation
Automation will be a significant PPC trend this year. Search engines will utilize emerging technologies such as machine learning to automate most of the labor-intensive tasks.
Search engines need powerful tools to segment and respond to the millions of requests received every minute.
The idea of having powerful tools working to segment possible audiences for your campaigns is fascinating. Automation will change how PPC works for the better.
- Artificial Intelligence
The emergence of AI as a future trend in many sectors of the economy has challenged the status quo in online marketing.
When it comes to PPC, Artificial Intelligence will generate a more effective advertising campaign for the business.
Artificial Intelligence will also enhance keyword optimization for your marketing campaign.
- PPC Strategy Trends will Involve More of Video Ads
More than 78% of online users watched videos online every week in 2019.
Viewers tend to remember more than 95% of the message viewed from video ads.
A majority of businesses rated video marketing as their top marketing strategy alongside social media and SEO.
These statistics show the critical advantage that video ads will introduce for your marketing campaigns going forward.
- Responsive Paid Ads
The launch of responsive paid ads was a critical first step towards building more dynamic ways of reaching your target audience.
Responsive paid ads are among the PPC strategy trends that will revolutionize how businesses utilize base content. You’ll also get to enjoy greater flexibility for testing new ideas for your marketing ads.
Responsive paid ads also help you save time due to the short periods used to try out new concepts. You’ll also get to enjoy greater extents of continuous flexibility with more targeted ads and accurate segmentation.
- Smart Bidding
Smart bidding will take away the guesswork when dealing with Google ads. With smart bidding, the rates of conversion will be higher due to automation. This will lead to enhanced online performance.
With smart bidding, small businesses will also benefit from getting the best return on investment in their spending. You’ll also get to generate new leads for your products with a readily determinable cost per acquisition.
The Future of Online Marketing Depends on Pay-Per-Click
The world of paid advertising has evolved significantly over time with the introduction of new tools.
This innovation will help make your online advertising more dynamic and ensure that you reach more audiences. One of the critical changes that will have lasting implications on paid advertising is pay-per-click.
As a small business, you need to keep track of the trends in pay-per-click. With these five PPC strategy trends, your business will maximize the rates of conversion by attracting more clicks.
Are you looking for a consulting agency with a lead in digital marketing? Contact us for all your marketing needs.