Top 10 Reasons to Use WordPress

Top 10 Reasons to Use WordPress

WordPress is used by 37% of all American websites…and for good reason.

Web Development in Philadelphia, Des Moines, Buffalo, Honolulu

We Are WordPress Experts

If you wish to be able to update your website without incurring costs every time you need something, you will make the right choice by choosing WordPress and web design experts Purplegator.

WordPress Content Management System (CMS)

Since its release in 2003, WordPress has never stopped growing. In fact, today WordPress is the CMS used in over 61% of all of the websites on the web that use a CMS interface. 

Your Site Needs WordPress

  1. Universal — With more than a third of all websites using WordPress, it’s easy to see why more people know how to operate a WordPress site than any other. 
  2. Easy to Use — You don’t need to know html to update a WordPress site. Plus, when Purplegator finishes your website, we will provide you with documentation, and even a video, so that you, or the person that takes your place later, can easily update the website without any unnecessary costs or additional training. 
  3. SEO — There are so many great plugins available on WordPress and they have the search engine optimization process nailed. We recommend the Yoast plugin which allows for easy input of title tags and meta tags to enhance your search engine results and drive traffic to your site. 
  4. Image Optimization — Site load times are critical for both your SEO and user experience, especially with more Americans accessing websites via mobile while on the go and away from wi-fi. WordPress makes it easy to restructure picture sizes so as to show bright and powerful images without unnecessarily weighing down the site. 
  5. Fast Load Times — WordPress loads quickly if you do things correctly. One amazing plugin we love for site speed optimization is WPOptimize. It caches the site, clears the database, and compresses images for faster loading. 
  6. Responsive Design — The site will use responsive design and this should address any issues with the site loading properly on mobile, tablet, desktop, and even watches! 
  7. Mobile-Friendly — All modern WordPress templates come with responsive design technology included. 
  8. Social Media Enhancements — A social media campaign will indirectly have a positive impact on your website. It will drive traffic to your site and improve your rankings. With WordPress, we will add custom social media buttons for your blog so it’s easier for readers to share your content. Since Google BOT will visit your site more often if there’s new content, we also recommend adding a social media feed to your site. 
  9. Customization — The primary criticism of WordPress is that all of the sites look the same. That is true, but only if you don’t provide customization. Think of a WordPress template as a starting point that we will use to begin the process of customizing your website so that its appearance is unique to you, and only you. 
  10. It’s FREE — If it’s free, it’s me! 

Our staff works mostly on WordPress. We regularly attend WordCamp training to network with others and learn the latest innovations with the products.

Looking to create a new website and need some advice on the best way to proceed with the site structure? Consider Purplegator web development. At Purplegator, we’ll develop your new website and include the SEO building blocks during the design process. 

Bob Bentz is the author of Relevance Raises Response: How to Engage and Acquire with Mobile Marketing.


Which is Better? A Subdomain or a Subdirectory Website?

Which is Better? A Subdomain or a Subdirectory Website?

Which Works Best For You Depends on Your Product Line

There was a time when almost any web developer with knowledge of SEO would automatically choose a subdirectory. Is that still the case today?

The Definitions

  • Subdomain — With a subdomain, the defining characteristic of the page or pages appears before the top level domain. An example might be: philadelphia.yourdomain.com.
  • Subdirectory — With a subdirectory, the defining characteristic of the page or pages appears after the top level domain. Using the same example, a subdirectory would be: yourdomain.com/philadelphia. Sometimes, subdirectories are referred to as “subfolders.”

The Debate: Subdomains vs. Subfolders

Years ago, most developers and SEO’s would have thought that the automatic answer to this question was to use a subdirectory. That’s because it was thought that subdomains created a situation where Google looked at it as almost a completely different website for ranking purposes. But, that all changed a few years ago when John Mueller of Google made this announcement:

 “In general, we see these (subdomains & subdirectories) the same.There are lots of really strong opinions on this so, from my point of view, this is something that could go either way.”

Which is Best for SEO?

Now the issue of how Google treats subdomains and subdirectories for SEO purposes. I agree that if Google is comparing a website that is 100% subdirectory to that of one that is 100% subdomain, the rankings would be nearly identical. And, that’s what I believe Mueller is referring to.

But, the SEO game changes, in my opinion, when you have a site that offers both. A subdomain remains distinct from a root domain that only uses subdirectories. This also means that the keywords of a subdomain remain separate from a root domain. This may be advantageous to using a subdomain if ranking for it is more important than ranking for the entire site and the backlink juice to the subdomain is significantly better than to the root site. Therefore, a subdomain may rank well, but the overall site does not and vice versa.

Subdomains dilute the overall backlink juice power. A backlink from CNN to your website is going to help that subdomain immensely, but not the overall site as much. If that backlink went to a subdirectory, it would benefit the other divisions in the company. 

On the other hand, let’s imagine that your company is on the verge of inventing the newest and greatest innovation in the history of widgets. And, because of this innovation, you believe that widgets will represent over 95% of the company’s revenues next year. It is going to get immense media coverage and backlinks from all over the world. This is your ticket to financial independence. In this instance, you might want to keep widgets on a subdomain, because the other products are significantly less important and you have a short window before you get competitors offering competing products.

When A Subdomain Makes Sense

There are numerous instances where a subdomain might make more sense than a subdirectory. Most commonly, it would be a situation where the products and services sold by the same company are completely different and not necessarily inter-related. It could also be a situation where there are different geographic markets or countries where legal requirements or the marketing message to the consumers is different. In such a case, Google would treat them as different websites that just happen to be under the same domain. 

Google’s Mueller recommends only using a subdomain when it has something different to offer compared to the rest of the site. I think that is sage advice. So, if that is the case with your website, perhaps a subdomain strategy is best.

On many sites, the customer service or ecommerce parts of the site are formatted as a subdomain. This makes sense, because the customer service aspect of a business doesn’t contribute to the overall website’s domain authority much. It’s the same with an ecommerce portion of a website if ecommerce is an add-on and not the primary purpose of the website. 

You will also often see that a company’s blog is on a subdomain. Like other options, a subdomain for the blog should not be an automatic choice. Like everything else, it depends on your personal situation. If the goal of your blog is to dominate rank for a specific keyword, a subdomain might be a good choice so as to not spread the backlink wealth over many more pages.  You may end up ranking higher for specific keywords on the subdomain as compared to the root site.

When a Subdirectory Makes Most Sense

For most businesses, a subdirectory is the preferred methodology and will perform best for the overall performance of the site. Why? Because people are more used to navigating a subdirectory site.

Most businesses sell multiple products. And, most are extensions of the original product they sold. So, it makes sense to use subdirectories in this case. After all, they are selling to the same person at the same company. And, it’s always easier to sell something to an existing customer than to find a new one. Therefore, subdirectories make more sense, because the products are inter-related and potentially sold to the same company or person. They are also easier to navigate for the user, because they recognize the pages to be a part of the same website.        

Subdomain & Subdirectory: A Smokin’ Example

One of my business colleagues owns a recreational cannabis shop. Naturally, it makes sense for him to also sell smoking paraphernalia too. These products should be set up as a subdirectory, because they are interrelated.

Interestingly, though, the legal restrictions surrounding cannabis sales in his state do not allow for large signage to be placed outside of the retail cannabis shop. So, he did something genius. He bought the car wash next door and gave it the same name as his cannabis shop to allow for a large sign adjacent to the two businesses. If I were advising him on the subdomain vs. subdirectory conundrum, and he wanted to keep both businesses on the same URL, I’d recommend that he use a subdomain for the car wash on the website.

Cookies? Now that might be a different recommendation.

Looking to create a new website and need some advice on the best way to proceed with the site structure? Consider Purplegator web development. At Purplegator, we’ll develop your new website and include the SEO building blocks during the design process. 

Bob Bentz is the author of Relevance Raises Response: How to Engage and Acquire with Mobile Marketing.

Which is Better? A Single Domain or Multiple Domains?

Which is Better? A Single Domain or Multiple Domains?

The Advantages of Single Domains vs. Multiple Domains

If your company has multiple products, brands, or divisions, you may need to decide whether to put all of those entities together on one large website or create multiple websites for each. There’s no one size fits all answer to this conundrum. It really depends on your unique business and its goals.

Definition of Single Domains & Multiple Domains

Before we get started on addressing this long-standing debate, let’s first define each strategy.

  • Single Domain Strategy — If you choose a single domain strategy, all of your focus for each of your products and services will emanate from one URL. This is true regardless of what brand is doing the selling.
  • Multiple Domain Strategy — A multiple domain strategy is just the opposite. In this case, your entire product line, all of your divisions, and each of your geographic locations, might be represented by its own unique domain.

Let’s look at the benefits of each possibility.

Benefits of a Single Domain Structure vs. Multiple Domains

  • Domain Authority — DA drives rankings. It’s easier to gain domain authority when employing a single domain strategy. Single domain websites tend to have more pages, images, accesses, and more quality content, thus improving the strength (authority) of that domain.
  • Home Page Authority — The home page authority for a single domain will be much higher given the greater number of pages on the site. Also, that authority from the more popular home page will be passed to the other pages within the site.
  • Link Building — Backlinks are a major ranking tool. On a single domain strategy, the effect of inbound linking will resonate across the entire domain, rather than being separated across communities on multiple domains. Link building is often the most challenging aspect of SEO and a single domain is certainly of benefit to making your life easier.
  • Old Domain Forwarding — If you have multiple domains now, you will benefit from the links that are already built on the old pages by simply forwarding them to the single domain. So, if you decide to make such a change, at least the backlink aspect will not be hindered.
  • Older Domains — Older domains tend to rank better. This is more prominent on BING and Yahoo! than it is with Google, but it’s a factor to be considered. So, when your business started, you probably only started with the original domain. That domain will naturally be most beneficial from a SEO standpoint.
  • Improved Branding — If you market all of the divisions under the same company, it may be better for overall branding to keep a single, larger domain.
  • Stronger Company — People want to work with strong and viable companies. By showing multiple product lines and projects, this is better portrayed to the visitor.
  • Content Marketing — Google doesn’t like to visit stagnant domains. It prefers domains with consistently new content. By having new content over many brands or divisions, you’ll be more likely to be getting more visits, more often, from the Google BOT. This will result in greater indexing of your website pages.
  • Cross Selling — There may be some customers that know you for a particular product, but don’t know that you are involved in another vertical. Keeping all of the products on a single domain helps with this. Customers like dealing with companies they know and there’s nothing more frustrating for a salesperson to hear from his client: “I didn’t know you did that?” Ugh!
  • Expenses — Why pay for additional domains, hosting, SSL certificates, etc… when you can coordinate it all within one domain?
  • Recent Changes — Many SEOs (including me) used to believe that having keywords in your URL was an SEO advantage. John Mueller of Google announced recently that keywords in the URL have no significant impact. This has made me consider a single domain strategy to be increasingly more important, because it takes away one of the long-held beliefs of SEO’s that keywords in domains was a significant ranking factor.
  • SEO — Working with a single provider to guide your SEO and other website marketing efforts allows for a more cohesive overall business plan.

Benefits of a Multiple Domain Strategy

  • Corporate Sale — If you were going to sell a division or brand, it would be easier to transfer a domain to the new purchaser.
  • Different Products — The key differentiator here is “do you sell to the same customer base?” Procter & Gamble, for instance, uses a multiple domain strategy for its products, because Gillette razors and Tampax tampons are likely not purchased by the same person. If you are not talking to the same customer or vertical market, a multiple domain strategy is probably better.
  • Ranking for More than 1 — The biggest benefit of having multiple domains would occur if you had two or more sites ranking on the first page for the same business. I successfully performed this strategy in a previous business by having several different brands in the downloadable ringtone business ranking on page one. That’s like owning all three oriental rug stores in the same town!
  • International — If you sell internationally, or need different languages on a site, a multiple domain strategy is best. It allows you to use specific country code top level domains (ccTLD) such as “.co.uk” instead of .com. There’s also the issue of being divided by a common language; American English often uses a “z” where British English uses a “s” in the same word. Think global. Act local.
  • Niche Products — If you have a product that is very niche, it may get “lost” on a larger website. As part of a bigger site, it may attract less backlinks as well.
  • Products with a Short Shelf Life — If you have a product that may not be around for a long time, a dedicated site might be better than including it on your larger site since you know you’ll be disposing of the information soon anyway.

So Which is Better?

Is a single domain strategy or multiple domain strategy better for your business? I think it comes down to a few factors.

  • If you own a small business, are you really going to have the resources to maintain multiple domains? It’s probably going to be best to have a single domain strategy for SMB’s unless you are in the e-commerce field.
  • If SEO is your primary consideration, a single domain strategy is going to win every time.
  • When your business serves various target markets, a multiple domain strategy is likely the better choice.
  • If your business is multinational, especially where different languages are involved, a multiple domain strategy is going to be the better option.


Looking to create a new website, or many websites using a multiple domain strategy? Consider Purplegator web development. At Purplegator, we’ll develop your new website(s) and include the SEO building blocks during the design process.

Bob Bentz is the author of Relevance Raises Response: How to Engage and Acquire with Mobile Marketing.

Geo-Targeting with Purplegator

Geo-Targeting with Purplegator

Relevance Raises Response!  

And, what could be more relevant than reaching customers and prospects who have visited a specific location such as your store or your competitor’s store? 

We’re Purplegator. And, we believe that the best way to find new customers, or to get existing customers to buy more, is to identify those individuals whose mobile phones have been to a certain location. We call this geoconquesting.

Now, we’re not talking about a zip code or a one-mile radius here. That’s not really what you want, is it? We are talking about getting down to the address level. Think of it as super-geotargeting!

At Purplegator, we can serve ads to those people when they are actually at the location, or we can look back up to six months for mobile devices that were found at that same location.

Some people may say that this kind of targeting is scary to them. But, as a marketer, you should love it!

Here’s how we do it:

We subscribe to numerous third party data sources that gather this type of information. Most of this location data is obtained from app installs on smartphones such as a navigation or weather app that needs to record your location. Or, it may be that flashlight app that you installed. Permission to obtain and sell this data is normally found in the terms and conditions.

Data collected is the device ID of the smartphone, the lat and long of the location they visited, and a time stamp to know when the visit occurred. 

The great advantage of mobile data is that it is the user’s device ID that is being captured and device ID stays locked into a mobile phone forever. This is much more robust than cookie data on a computer that is often deleted by the user.

With device detection, we not only know where a mobile device has been, but we also know the dwelling of the user because the smartphone is found at that address in the nighttime. This enables us to not only target the found device, but also the other devices that are in the household or the user’s office. This is extremely valuable, because it enables us to target household members that likely have similar interests. 

Imagine what this can do for your business. A retailer, for example, could look back to target previous visitors to its own store to attempt to sell them more or to winback their business from competitors. Targeting competing stores would put your advertising in front of consumers who are currently purchasing your products or services, but from another company.

Recruiters love the look back feature too. When hiring truck drivers, recruiters are actively identifying mobile devices found at truck stops or at the offices of competing trucking companies. Hospitals needing nurses can target the night shift at a nearby facility.

Trade shows provide a valuable opportunity for businesses to use the real time targeting to serve ads to attendees to drive traffic to your trade show booth. 

There’s also an opportunity to target logical sequential location preferences. For example, an ice cream store could target visitors to the nearby movie theatre. A restaurant could target mobile devices at a college graduation to drive graduates and their families to celebrate with dinner after the event. A bar might want to target hockey fans with a special offer after the game. 

Geoconquesting is the holy grail of mobile geolocation targeting. At Purplegator, we know where and how to find your best customers and prospects.

After all, Relevance Raises Response.

Watch Our Video on Geo-Targeting:

Website Design in The Swamp

Website Design in The Swamp

Website Design

Free SEO Services with our Web Development

We are living in the age of digital and mobile. Your website serves as your front entrance through which many customers will pass. Our mission is to give you a professional online presence that will generally enhance your organization’s image and branding, as well as attract and acquire new customers.

Website Template Design & Development

All of our web design and development strategies are created to do the following:

  • Provide project management and graphic design in the United States, but outsource some of the hard coding overseas for cost savings for you.
  • Create a website and/or website templates that provides ease of operation to our customers so that a person without html skills can edit and update the site.
  • Provide training, and even a video, discussing how to operate the site so that current and future employees can do basic site updates.
  • Include keyword research, and consult with the client, prior to the design of the wire frame, so that all pertinent keywords are identified and targeted.
  • Include basic SEO services during the build of the new website design. It’s always easier to include the SEO bricks while you build the new website than afterwards.

Project Management and Coordination Plan

In order to develop a website that fulfills your goals, the web design and development work will take place in several distinct phases. The following indicates our general website design project management plan. Most of our web development projects can be completed in eight weeks or less.


Here, the scope, requirements, and description of the final website will be determined and documented, including the site goals, number of pages, site hierarchy, and SEO strategy.

Concept Design

Sketches, page mockups, templates, and wireframes are created that reflect the general appearance the look and feel of the new website.  Once approved, website development will begin.

Creation and Coding 

Purplegator will customize the site on its way to the final product.  Basic SEO solutions will be added. This is a major differentiator for us, as most web developers don’t provide any SEO services. In fact, most web designers don’t know very much at all about SEO. At Purplegator, we provide basic SEO services as part of the deal! 

Back-End Customization & Training

Customer will have an easy to understand back-end solution that will enable a non-programmer to make basic changes immediately and without contacting the provider and incurring additional fees. We will train you and we even will create a video so that you have it when a new employee joins your organization.

Website Review & Testing

Customer will test the site, sign-off on its completion, and Purplegator will make the site live.  Final payment is now due from the customer. Any bug fixes discovered in the next 14 days will be corrected at no additional charge.

Staff Training

After programming of the website has been completed, we will set up a training session for all personnel on how to use the new WordPress content management system (CMS). While this is standard for most sites, we take it one step further by providing you with a personal video of how to update the site. We recognize that personnel changes and it is important that you don’t lose that knowledge when you have new employees taking care of the website.

See a sample “How To” video production here


Google doesn’t like static websites so we always encourage customers to create and maintain an updated blog. Each time you post to your blog, it will enhance your search engine rankings and will encourage the Google BOT to return more often to update your pages. Much of the training we provide to you prior to launch will be on how to write blog posts that leave nothing to doubt, including how to write headlines and sub-headlines, how to write effective copy, add title and meta tags, and how to optimize your images for fast loading and maximum SEO value.

Social Media Integration

Social media integration has become a standard offering and an important one for your website. It can be a lot more than just buttons on your social media sites. Consider adding a live feed of your social media posts to the website home page.

Documentation on Development

In addition to the video, Purplegator will provide a document that describes the development of each section of the website. This documentation will be in non-programmer English and will be easy for administrative and marketing contacts to understand.

ADA Compliant

It has become increasingly important for businesses and organizations to be ADA compliant. Take a look at our Purplegator.com site and you’ll see a purple figure inside a circle in the upper right of the site. This is what we provide for ADA compliance should you decide to include it. To provide ADA compliance also for blind citizens, you will need the advanced compliance plug at an additional investment.

Mobile Friendly

As a mobile-first organization, we design websites for mobile first and then make them adhere to desktop. After all, that is the way that the world is moving. Responsive design will be used to ensure that your site works well on all size devices, including feature phones, smartphones, tablets, desktops, and even watches!

Hosting Services

In 2015, we experienced a horrendous hacking and D-DOS attack of our customer websites. It was not a fun experience and we knew there had to be a better way. We found that better way when we moved the websites to WP Engine. WP Engine is a specialist in hosting WordPress sites. It reviews all site themes and plug-ins to ensure that they are not infected and it warns us in advance of any
vulnerabilities. Since moving our sites to WP Engine, we have had not issues of any kind! We highly recommend that we host your sites at WP Engine to ensure their protection, site speed, and up-time is top notch.


We are certainly fans of video for websites. Visit the Purplegator website and check out the great video production work we do here in The Swamp.


Purplegator understands that you can have the best website in the world, but if nobody knows about it, or can’t find it, what good is it?

A website should do two things well:

  • Add credibility to the business.
  • Generate new business.

Our websites will do both, because at the end of the day, it’s all about the additional sales your site brings you.

Search engine optimization is like building a house. It’s much easier to build in the SEO tactics when construction is going on than afterwards when you have to knock bricks out and replace them. That’s why we add standard SEO services during the build process. There are lots of great web designers out there, but few have any knowledge of SEO and if your developers don’t know SEO, your business ultimately suffers from it.

The standard SEO services we will incorporate into your site are:

  • Keyword research
  • Competitive analysis
  • Appropriate title & meta tag strategies
  • Image optimization
  • Intra-site links
  • External site link building
  • Social media integration
  • Google Plus listing (if needed)


Why work with Purplegator? Here are some of the reasons:

  • 30+ year history of providing interactive services to media, advertisers, agencies, and government entities.
  • FREE SEO services with every new web design!
  • American project management with significant savings by outsourcing some
    development services overseas.

Want to get started with a new website design? Contact the Gators in The Swamp.