How to Recruit Truck Drivers
Despite record pay increases of +11% last year, the trucking industry still suffers from a massive shortage of 51,000 drivers in the United States. So, if you want to keep your products moving, you have to attract passive candidates from competing companies. Advanced mobile location data can help you capture the interest of those candidates from competing companies and help you recruit truck drivers.
Truck Drivers are Mobile
Driving a truck is a hard job that makes recruiting drivers difficult even with a $90,000 salary. It’s a job done in isolation with a work week often in excess of 55 hours. Much of your personal time is spent away from home and family and staying connected is vital. For over 87% of drivers, the mobile phone has become the way of staying in touch with loved ones and what’s going on in the world. And, not surprisingly, the mobile phone has become the best way to find new drivers too.
Mobile device detection is the holy grail for truck driver recruitment. In an effort to identify truck drivers, geo-conquesting down to the address level becomes important. Since drivers are often not active on traditional business social media websites such as Linked In, finding drivers at specific locations where they might frequent is critical for the pinpoint targeting needed for recruitment. CDL-A drivers can often be found at truck stops, weigh stations, distribution centers, trade shows, and competing company locations.
When a driver goes online on his or her laptop of mobile device at one of these locations, that device is captured and can continue to be targeted with digital banner ads whether they are on the road or back home on their couch.
Most truck drivers are not actively seeking a new job, because they already have one. Therefore, reaching passive candidates and convincing them to move from another company to yours is the best way to fill your trucks with qualified CDL-A and CDL-B drivers. Mobile advertisements on the sites that drivers frequent is the best way to reach them. In general, we don’t care where we find them, we only care about the ability to place an advertisement on the device that has been recognized to have been at one of the geo-targeted locations that we have established.
Once a driver sees an ad, he or she will tap through (remember you can’t click on mobile) and go to a custom landing page which requests a minimal amount of information — just enough so your human resources department can quickly make personal contact with the candidate. Immediately after filling out the landing page information, we will send an email or a text message to the driver with your contact information. More importantly, it can also provide a link to your website where the candidate could fill out a longer application form, perhaps when it is more convenient to do so from a laptop or desktop computer.
The results are immediate. If you have trucks sitting vacant, leads can be coming your way as early as the same afternoon.
RECRUIT TRUCK DRIVERS – Learn More
Want to learn more about Purplegator’s strategy to recuit truck drivers? Click here to watch a video about how we do it.